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  • Joseph K
    • Mar 28

Salesforce Spends $20M on Einstein Image Rights, Securing AI Brand Dominance and Guinness Record

Salesforce, Inc assembled nearly 900 individuals dressed as Albert Einstein in San Francisco, earning a Guinness World Records title for the largest gathering of people dressed as the renowned scientist. 


This event underscored the company’s use of Einstein as the face of its artificial intelligence features. It was a branding move that cost over $20 million for the rights to Einstein’s image nearly a decade ago. 







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