- Joseph K
Salesforce Sign Atop New Downtown Tower Was Way Too Bright For Neighbors, So Alderman Has It Dimmed
The latest addition to Chicago’s Downtown skyline turned out to be far too bright to handle.
Salesforce, the San-Francisco based software firm, lit up its large logo this month atop Wolf Point Tower, a new 60-story building that sits where the Chicago River splits into its North and South branches. It didn’t take long for blinded neighbors to weigh in, filing complaints and taking to Twitter to sound off on the sign’s intensity.