Salesforce’s $20 Million Bet on Einstein as a Mascot
- Joseph K
- Mar 28, 2024
- 1 min read
In a notable event, Salesforce even set a Guinness World Record for the “Largest Gathering of People Dressed as Albert Einstein,” highlighting its innovative marketing approach.
This licensing agreement, aimed at infusing trust and ethical considerations into Salesforce’s AI offerings, directly benefits the Hebrew University of Jerusalem, to which Einstein bequeathed his intellectual property.
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