- Joseph K
Salesforce cloud marketing chief: Why it's time to bring marketing and service closer together
It’s the power of marketing and service together that will help brands grow moments into lifelong customer relationships, Salesforce’s executive VP of industries and cloud marketing, Lynne Zaledonis, believes.
The former sales professional and marketing leader caught up with CMO at the vendor’s recent Salesforce World Tour in Sydney to expand on new enhancements made to Salesforce Marketing and Service Clouds, aimed at improving connections across the customer lifecycle, as well as better connecting teams through data and insight.