- Joseph K
Salesforce adds automation features across Customer 360
Salesforce previewed new automation features and data integrations planned for its clouds and MuleSoft -- collectively called Customer 360 -- in advance of Dreamforce next week.
Einstein Bot for Sales, coming in 2023 to Sales Cloud, will reside on Salesforce users' websites and tee customers up for conversations with live sales reps. These bots will be a step up from the "How can we help?" bots the average internet consumer typically encounters while browsing the web, said Bill Patterson, Salesforce executive vice president and general manager for CRM applications.