AWS Bedrock is Amazon’s managed gateway to leading foundation models, enabling teams to build and scale generative AI applications without managing infrastructure. This introduction explains how Bedrock works, what models it supports, and how organizations can use it to accelerate AI development while maintaining enterprise security and control.

Amazon’s Uwem Ukpong has moved into a new role as vice president of AWS Industries, marking one of several notable leadership changes across the Pacific Northwest tech sector. The latest Tech Moves also includes executive updates from Microsoft, Seattle city government, AI startups, energy companies, and cloud-focused organizations.

An upcoming AWS PartnerCast will feature Treehouse Software demonstrating how enterprises can replicate mainframe data to AWS targets without disrupting legacy systems. Using Treehouse Dataflow Toolkit, a serverless solution built on AWS Lambda and Amazon MSK, customers enable scalable bulk and CDC data transfers to Snowflake and other AWS services.

At CES, leaders from NBCUniversal, AWS, Adobe, and WPP explored how AI is transforming advertising through real-time personalization and contextual targeting, while emphasizing responsible AI and strong IP protection as brands compete for audience attention.

AUMOVIO and AWS have formed a strategic partnership to accelerate autonomous driving development at scale. Using AWS cloud infrastructure and generative AI capabilities such as Amazon Bedrock, the collaboration streamlines validation workflows, accelerates safety testing, and supports large-scale deployment of autonomous trucking solutions.

AWS has released a new Well-Architected Data Residency with Hybrid Cloud Services Lens to help organizations design compliant hybrid workloads. The guidance addresses data sovereignty, governance, and automation across all six Well-Architected pillars, supporting regulated industries and enterprises balancing on-premises and cloud environments.

GDIT has been named AWS Global Defense Consulting Partner of the Year for its work delivering tactical edge AI solutions with AWS. Its DOGMA platform integrates AI, cloud, and satellite connectivity to accelerate defense decision-making, reducing analysis times from 30 minutes to just seconds during recent military exercises.

Amazon is ramping up AI and cloud investments as analysts project AWS revenue growth of up to 30% in 2026. With $125 billion allocated to AWS expansion, new Trainium3 processors, and widespread automation across fulfillment centers, AWS-led AI demand is seen as a key driver of Amazon’s next growth cycle.

BMO Capital raised its Amazon price target to $304, citing accelerating AI momentum within AWS. Key drivers include increased enterprise cloud commitments, growing use of AI agents, and strong long-term investment plans, including an additional $35 billion investment in India by 2030 to support AI-led growth, digitization, and job creation.

Kiwa Digital has released new Te Ao Māori and Tongan experiences on CultureQ, its AWS-powered platform for Indigenous language and cultural preservation. Built on Amazon Bedrock, CultureQ uses conversational AI to transform community-approved cultural archives into interactive learning tools, supporting language revitalisation, cultural governance, and improved health literacy across Aotearoa and the Pacific.