Physical AI demands both millisecond responsiveness at the edge and deep reasoning in the cloud. AWS bridges this gap with Strands Agents, Amazon Bedrock AgentCore, and edge integrations that enable intelligent systems to perceive, plan, and act in real environments. From robotics to autonomous systems, AWS provides the foundation for building scalable physical AI from edge to cloud.

AWS has previewed Interconnect-multicloud, making it easier for enterprises to connect AWS environments with other major cloud platforms through high-speed private links. For teams pursuing best-of-breed cloud strategies, this simplifies cross-cloud networking and supports flexibility, resilience, and faster adoption of specialized services—while keeping AWS at the center of enterprise architecture.

Pinterest uses AWS to power one of the world’s largest AI-driven discovery platforms, processing over 500 PB of data to deliver 10 million personalized recommendations per second. Built on Amazon EKS, EC2, SageMaker, and Bedrock, Pinterest pairs scalable generative AI with a focus on safety, positivity, and responsible content moderation.

Kiro, an AI-powered IDE, brings Amazon Aurora PostgreSQL best practices directly into your workflow. Developers use natural language to design schemas, create clusters, configure security, and optimize queries, making Aurora-backed apps production-ready faster.

Evercore ISI reaffirmed its “Outperform” rating and $335 price target for Amazon, citing sustained AWS momentum after re:Invent. The firm expects AWS to grow 20% or more by 2026, supported by easing supply constraints, Trainium 3 availability, and accelerating cloud demand. Confidence in Amazon’s long-term cloud trajectory remains strong.

Warner Bros. Discovery partnered with AWS to reinvent free-to-air (FTA) linear TV advertising using HbbTV and AWS Media Services. By integrating AWS Elemental MediaTailor, MediaLive, MediaConnect, MediaPackage, and CloudFront, WBD now delivers personalized, server-side ad insertion and restart functionality that boosts viewer engagement and increases targeted ad inventory value by up to eight times. After launching in Italy, WBD is preparing to scale the solution across Europ

AWS Marketplace is gaining momentum as AWS adds agentic AI search, Express Private Offers, flexible pricing for services and AI tools, and multi-product solution bundles. Partners like Presidio and Deloitte say customers buy faster, deals grow larger, and revenue scales as Marketplace streamlines procurement and accelerates cloud adoption.

AWS revealed it is using self-developed hollow-core fiber—air-filled optical cable that lets light travel faster than in glass—to boost backbone performance. By matching standard single-mode loss, AWS gets about 30% lower latency and can run low-latency, high-bandwidth links nearly 50% farther, letting data-center buildings sit farther apart while still meeting AI workload latency targets.

AWS has launched Graviton5, its most powerful custom CPU yet, debuting in EC2 M9g instances. With 192 cores, a 5× larger L3 cache, faster memory, and higher network/EBS bandwidth, Graviton5 delivers up to 25% better performance while cutting costs and energy use. New Nitro Isolation Engine adds formally verified isolation for stronger cloud security.

CrowdStrike CEO George Kurtz says the company’s cybersecurity platform is now natively integrated with AWS, enabling seamless access and billing for Next-Gen SIEM. The partnership boosts AWS competitiveness and drives customer adoption, while CrowdStrike reports strong earnings and federal wins, including modernization of 75,000 government endpoints with Falcon.