Salesforce CEO Marc Benioff keeps insisting AI won't gut the software industry's workforce. His chequebook is sending a more complicated signal. The Salesforce founder is a lead backer of June AI, a startup built specifically to automate the work of deploying AI agents inside corporate software systems. https://www.thenews.com.pk/latest/1412057-salesforce-ceos-ai-investment-raises-questions-over-software-jobs

Curative expanded its AI-built software strategy beyond CRM after dropping a roughly $600,000-a-year Salesforce, Inc. (NYSE:CRM) contract, saying internally developed systems cut administrative costs, while Salesforce warned that running secure and compliant software at scale remained a major challenge. https://www.benzinga.com/markets/tech/26/08/61068540/exclusive-curative-ditches-600000-salesforce-contract-says-ai-changes-the-economics-of-building-software-but-crm-warns-of-

The average number of artificial intelligence (AI) agents activated by businesses nearly tripled over the past year as companies increasingly deploy AI to perform tasks and execute business processes, US-based cloud software company Salesforce said. The average number of agents activated per organization increased nearly threefold over the past year, according to Salesforce’s 2026 Agentic Enterprise Index, which analyzed aggregated usage data from businesses using its Agen

This story appeared in our July/August 2026 issue, featuring the Middle East's Top 100 CEOs 2026. For many organizations, the AI conversation begins with infrastructure: data centers, GPUs, models, and software platforms. But Mohammed Alkhotani, Senior Vice President & General Manager for Salesforce Middle East, argues that companies generating the strongest returns begin elsewhere. Alkhotani brings more than two decades of experience in enterprise technology and digital tran

Salesforce Japan said on August 7 it had started general availability of the Japanese-language version of Agentforce Voice, a voice conversation function for its autonomous AI agent platform Agentforce, as the U.S. software company expands AI-based customer service tools in Japan. https://jp.ibtimes.com/salesforce-launches-japan-agentforce-voice-kotoba-technology-103514

Salesforce told officials in Washington and California it will cut 133 roles from 5 October, according to state filings. A Washington notice covers 59 jobs at its Bellevue and Seattle offices, with the other 74 at its San Francisco headquarters. For the enterprise-software giant, it is the third such round this year. The Washington filing is precise and unglamorous. The 59 terminations are permanent, effective 5 October, and, it stresses, do not stem from relocation or contra

SAN FRANCISCO — Salesforce has announced plans to cut dozens of jobs in San Francisco. According to a state filing with the Employment Development Department, the software-as-a-service giant will lay off 74 people from its headquarters South of Market. https://www.kron4.com/news/technology-ai/salesforce-to-cut-dozens-of-jobs-in-san-francisco/

Salesforce is set to eliminate dozens of jobs at its San Francisco headquarters, making it the tech giant's fourth round of layoffs in less than a year as AI is implemented throughout the company. The cuts will occur on Oct. 5 at the company's 415 Mission St. office, according to a notice filed with state officials Wednesday. The jobs eliminated include 37 technology and product positions, 34 administrative roles and three sales and distribution jobs. https://finance.yahoo.c

Salesforce has promoted President and Chief Revenue Officer Miguel Milano to chief operating officer, giving the veteran sales executive a broader role under Chair and CEO Marc Benioff, CNBC reported Wednesday. Milano has led Salesforce’s worldwide sales and distribution since rejoining the company in August 2023. Salesforce’s public biography still carried his previous title when reviewed Thursday, and the company had not published a detailed breakdown of the operations that

Investors who buy Salesforce today are really betting on whether CEO Marc Benioff's "agentic enterprise" vision sticks, not just whether the next quarter beats expectations. His conviction isn't just bravado; it's tied to a specific bet that artificial intelligence (AI) will become digital labor within Salesforce rather than a commodity feature that would make its platform irrelevant. That makes the stock a higher‑risk, higher‑reward hold or accumulation story, not a sleepy b