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NEWS
Salesforce and Databricks Forge New AI Partnership: What’s at Stake?
Salesforce has announced an expanded partnership with Databricks to integrate AI agents more effectively within enterprise workflows [1]. This collaboration aims to address the critical challenge of connecting enterprise data with necessary context and security, a move that could reshape data management strategies across industries. https://futurumgroup.com/insights/salesforce-and-databricks-forge-new-ai-partnership-whats-at-stake/
Joseph K
6 hours ago
Salesforce VP on the leaky AI pipeline: why cheaper tokens won’t fix enterprise AI
Over the past two years, many enterprises have taken a maximalist approach to AI adoption — launching more use cases, onboarding more employees, deploying more agents, and consuming more tokens. For a new technology, this was rational. Enterprises did not yet know which workflows would be transformed, which models were reliable enough or which employees would adopt the tool. The fastest way to find out was to deploy as many agents and run as many pilots as possible to figure
Joseph K
1 day ago
Salesforce’s woes underline marketing’s agentic AI problems
Salesforce’s CEO, Marc Benioff, said the company was “all in on Agentforce” when it launched in 2024, but so far, only 34% of customers have adopted it. As a result, the company has lost more than $200 billion in market value, and analysts are saying Agentforce isn’t ready for prime time. So, are companies not interested in agentic AI, or just not ready for it? And what does that mean for marketers? https://martech.org/salesforces-woes-underline-marketings-agentic-ai-problems
Joseph K
4 days ago
Salesforce’s Agentforce product maturity questioned as KeyBanc cites weak customer traction
Pricing uncertainty paired with enterprise data readiness, not a lack of enterprise interest, is slowing broader Agentforce adoption, analysts say. Salesforce’s AI agent platform, Agentforce, is seeing weaker-than-expected customer traction, according to a recent KeyBanc Capital Markets investment research note, which attributed the slowdown in part to the product itself, stating that “Agentforce, as a product, just isn’t there” yet, following customer checks and a CIO survey
Joseph K
4 days ago
Salesforce Agent-Readiness X-Ray Offered Free to 13 Companies as AI Agents Reach the CRM
As companies race to switch on AI agents inside Salesforce, Clavera is offering 13 of them a free, read-only Agent-Readiness X-Ray: a map of exactly what an AI agent would set off when it acts inside their org, before anything goes live. The only thing asked in return is honest feedback while the product matures. https://www.prlog.org/13158686-salesforce-agent-readiness-ray-offered-free-to-13-companies-as-ai-agents-reach-the-crm.html
Joseph K
5 days ago
Air Force Selects Salesforce Inc (CRM) to Manage Fleet
Salesforce Inc (NYSE:CRM) is one of the best stocks to buy for the AI boom in the second half of 2026. Analysts project a 48% upside potential for Salesforce shares from the current price, and some 101 hedge funds have Salesforce stock in their portfolios. https://finance.yahoo.com/markets/stocks/articles/air-force-selects-salesforce-inc-185000854.html
Joseph K
5 days ago
Salesforce Marketing Cloud Next Review and Pricing
Among the best email marketing platforms for enterprises, Salesforce Marketing Cloud Next is our top pick for organizations looking to create more personalized customer experiences at scale. Built on Salesforce CRM and part of Agentforce Marketing (formerly Marketing Cloud), the platform brings together AI-powered email marketing, automation, customer data and cross-channel engagement in one highly customizable solution. Whether you’re nurturing leads, launching campaigns or
Joseph K
5 days ago
Salesforce's Agentforce isn't winning over clients, KeyBanc analysts claim
Salesforce’s flagship AI agent platform is struggling to convince customers of its value, according to an investment bank. The SaaS giant has bet the farm on AI agents, hoping they will fetch and carry data from its systems into a conversational UI, according to its vision of headless CRM. The cornerstone of the strategy is Agentforce, which the vendor promises will help customers build, test, deploy, manage, and orchestrate AI agents in the enterprise. https://www.theregiste
Joseph K
6 days ago
Salesforce-owned Tableau doubles down on Seattle with lease renewal
Tableau, a visual analytics platform owned by the San Francisco-based tech giant Salesforce, will keep its office lease in Seattle’s Fremont neighborhood. Salesforce said in a news release Monday it has renewed its lease for Data 1, a five-story office building at 744 N. 34th St. The new agreement will take effect after the current lease expires in 2029, indicating a reversal of the company’s plans to get rid of Tableau-occupied office space. https://www.seattletimes.com/busi
Joseph K
Jul 14
Salesforce’s Tableau renews Fremont office lease, signaling long-term Seattle commitment
Salesforce’s Tableau business has renewed its lease for roughly 114,000 square feet at the Data 1 office building in Seattle’s Fremont neighborhood, extending its long-term home in the city. The lease renewal takes effect after the current agreement expires in 2029, according to an announcement Monday first reported by the Puget Sound Business Journal. It marks the largest office lease renewal in Seattle this year. https://www.geekwire.com/2026/salesforces-tableau-renews-frem
Joseph K
Jul 14
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