Salesforce has embedded Agentforce AI agents across all its applications, fundamentally changing how marketing, sales, and service teams operate while maintaining the familiar workflows companies have relied on for years. We spoke with Amber Armstrong, Chief Marketing Officer for Agentforce Applications at Salesforce, during the Agentforce event. She explained how AI agents are transforming enterprise applications, and how they represent more than an incremental improvement.

Salesforce signed a definitive agreement to acquire Fin, an industry-leading customer agent company, on June 15 for approximately $3.6 billion. Fin’s core offering, its AI Agent, resolves complex customer queries end-to-end, across every channel, including live chat, email, WhatsApp, SMS, phone, and Slack. The AI Agent is powered by the company’s proprietary AI model, Apex, that is purpose-built for customer support and has demonstrated industry-leading resolution rates that

The latest wave of Salesforce data thefts impacted several technology and cybersecurity companies, and the extortion group behind the attacks indicated more victims are coming. The attacks first came to light June 17 when Salesforce disabled integration with Klue's Battlecards application following a breach at the app vendor. Cybersecurity vendor Huntress was the first company to publicly acknowledge its Salesforce data had been compromised, and extortion group Icarus took cr

For years, organisations have approached Salesforce in the same way: define requirements, build a solution, go live, and move on to the next project. It made sense when Salesforce was primarily a CRM. Businesses implemented it to solve a specific problem, delivered the project, and measured success based on whether it was completed on time and within budget. https://www.theglobalrecruiter.com/the-age-of-salesforce-projects-is-ending/

Between June 8 and June 18, 2026, a widespread data theft campaign targeted organizations using the Salesloft Drift integration with Salesforce. The threat actor, tracked as UNC6395 (also referenced as 'Icarus'), exploited compromised OAuth tokens issued to the Salesloft Drift application, enabling unauthorized access to Salesforce customer instances via API. Over 700 organizations, including major technology, security, and SaaS companies, were affected. The attacker systemat

On June 20, 2026, Salesforce CRM announced its intention to acquire Fin, a customer agent platform, for approximately $3.6 billion. This acquisition aims to enhance Salesforce's capabilities in handling complex customer inquiries through its AI Agent across various channels, including live chat and messaging apps. The deal is anticipated to finalize in the fourth quarter of Salesforce's fiscal year 2027. https://www.gurufocus.com/news/8924466/salesforce-crm-to-acquire-fin-for

Salesforce is moving from traditional seat-based SaaS pricing to a metered, usage-based model focused on workflow, aiming to become the key metering layer for enterprise software. In Q1 FY27, the company reported 13% revenue growth, a 34.8% non-GAAP operating margin, and $6.6 billion in free cash flow. Its newer data and agentic software layers are growing three times faster than legacy applications, supported by innovations like audit-lineage and zero-copy federation that cr

Salesforce announced Agentic Advisor, an AI-powered solution built natively in Agentforce for Financial Services. Agentic Advisor is designed to act as a digital teammate for financial advisors and wealth managers by automating routine administrative tasks and helping professionals spend more time building client relationships. https://pulse2.com/salesforce-unveils-agentic-advisor-for-financial-services/

Salesforce has revealed that it disabled the Klue Battlecards app integration within its platform in response to a security incident impacting the competitive intelligence company on June 11, 2026. To that end, organizations will be unable to connect to Salesforce via the app until further notice, the American cloud-based software company noted in an alert published this week. https://thehackernews.com/2026/06/salesforce-disables-klue-app.html

Fin uses advanced language models to understand the context of each inquiry and execute actions such as contract changes or refunds without human intervention. Its integration with Agentforce allows companies to deploy it across multiple channels, from WhatsApp to voice calls. The technology processes natural language and accesses databases in real time, successfully resolving complex problems with a 76% success rate. This reduces operational costs and speeds up response time