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NEWS
Salesforce is tightening control of its data ecosystem and CIOs may have to pay the price
CIOs may see price increases for third-party applications that work with Salesforce data, as the effects of the company’s higher charges for accessing the data ripple through the broader software supply chain. Software partners are now feeling the impact of changes Salesforce announced in February to how it charges for API access. Data integration vendor Fivetran is one such partner caught in the middle, weighing whether to absorb the higher the costs, pass them on to custome
Joseph K
Dec 17, 2025
Salesforce and AWS Launch Agentforce 360 to Accelerate Enterprise AI Adoption
Salesforce, in partnership with Amazon Web Services (AWS), has launched Agentforce 360 for AWS, a new enterprise AI offering designed to run fully on AWS’s secure global infrastructure while providing access to proven foundation models via Amazon Bedrock. The solution addresses key challenges in enterprise AI adoption, including trust, governance, and time to value, offering enterprises a secure and compliant foundation to deploy AI agents at scale. https://techafricanews.
Joseph K
Dec 16, 2025
Salesforce says it's OK with losing money on AI agents - for now
Salesforce has said it's comfortable losing money in the short term on seat-based licensing for agentic AI, because the company is expecting longer-term gains from monetizing customers in new ways. The company recently launched an Agentic Enterprise License Agreement (AELA), which offers a flat, seat-based pricing model for its AI tools which customers seem to love.
Joseph K
Dec 16, 2025
Salesforce willing to lose money on AI agent licenses when customers are locked in
Salesforce's chief revenue officer has said that he is relaxed about the CRM giant losing money on AI agent seat-based licensing in the long term because it will have many more years to "monetize" such customers. The SaaS vendor has introduced an Agentic Enterprise License Agreement (AELA), a flat, seat-based arrangement that CEO Marc Benioff said was becoming popular among customers. It had previously mooted per-conversation and consumption-based pricing for its AI agent pla
Joseph K
Dec 15, 2025
Salesforce Launches AI Solutions to Empower Overburdened Nonprofits
Salesforce recently introduced an innovative solution aimed at alleviating the mounting pressures faced by nonprofits—Agentforce Nonprofit. As funding cuts and workforce burnout plague these organizations, the timing couldn’t be better. According to Salesforce, nonprofits are struggling to meet growing demand while employees are overwhelmed with mundane administrative tasks that detract from mission-critical work. For small business owners involved in the nonprofit sector, th
Joseph K
Dec 13, 2025
U.S. DOT Expands Use of Salesforce, AI Agents
Salesforce , the leading global AI CRM, has announced an expanded agencywide transformation initiative with the U.S. Department of Transportation (USDOT). Salesforce is already modernizing core functions across USDOT, helping enhance citizen safety through real-time, interstate data sharing and will simplify the management of billions in federal grants. USDOT will also deploy Agentforce —Salesforce’s AI agent platform—to help create a more efficient and responsive transporta
Joseph K
Dec 12, 2025
Salesforce opts for seat-based AI licensing as customers demand predictability
Salesforce CEO Marc Benioff last week came closer to answering a multibillion-dollar question when he said seat-based pricing – with some caveats – was becoming the norm for its AI agents after flirting with pricing based on consumption and per-conversation payments. While there is much debate about how users will get money back from investing in AI agents, the stakes are also high when it comes to how they pay for them. Gartner has forecast that agentic AI could drive around
Joseph K
Dec 12, 2025
Salesforce takes a new approach to web agents with WALT
Salesforce Research has introduced a new framework that enables web agents to better navigate websites by leveraging the native tools and features those sites already contain. The framework, called WALT (Web Agents that Learn Tools), examines a website’s functionality to extract tools that abstract away low-level execution. This means that instead of reasoning about how to click and type, agents simply think in terms of tools such as searching, filtering, or adding new items
Joseph K
Dec 12, 2025
Salesforce says per-user pricing will be new AI norm
Salesforce CEO Mac Benioff has alluded to a return to seat-based pricing for agentic AI, after the company experimented with usage and conversation-based models. It seems that customers were demanding for predictability and flexibility in terms of pricing, and that they have so far been fond of the company's Agentic Enterprise License Agreement (AELA). https://www.techradar.com/pro/salesforce-says-per-user-pricing-will-be-new-ai-norm
Joseph K
Dec 12, 2025
Salesforce Deepens Its Footprint in Federal Modernization as USDOT Adopts Agentforce
The U.S. Department of Transportation (USDOT) has expanded its initiative to embed Salesforce in its digital transformation, as the vendor continues to work with federal government agencies to modernize services. The USDOT is already working with Salesforce to modernize core functions through real-time, interstate data sharing and simplify the management of billions of dollars in federal grants. https://www.cxtoday.com/ai-automation-in-cx/salesforce-deepens-its-footprint-in-f
Joseph K
Dec 11, 2025
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