Founded in 2012, Coastal Cloud is a Salesforce summit partner with 400+ professionals holding more than 3,000 multi-cloud certifications. The firm has five offices across Florida, Kentucky, Atlanta, and Virginia. Coastal Cloud works with mid-market clients across industries on engagements in sales, service, marketing, revenue, CPQ, commerce, and Salesforce data cloud. “This acquisition marks a pivotal milestone in advancing our global Salesforce capabilities and accelerating

Vonage has taken another step in its long-running partnership with Salesforce, unveiling a new integration that blends Vonage Contact Center with Agentforce 360. The move strengthens the companies’ shared vision of placing voice – and increasingly, AI-powered voice – at the center of customer engagement. Indeed, the latest solution marks the second voice-related release from the two vendors in the last 18 months . https://www.cxtoday.com/contact-center/salesforce-vonage-ai-vo

Salesforce has introduced the Agentforce Sales app within ChatGPT, aiming to address the so-called 'Toggle Tax' by integrating research and execution capabilities into a single platform. This development connects OpenAI's intelligence directly to a company's CRM data, offering a conversational interface for sales professionals. The Agentforce Sales app is designed to streamline sales processes by providing actionable insights, intelligent prioritisation, and a trust layer for

Salesforce is making another move to turn its “agentic enterprise” vision into reality — this time by acquiring Qualified, a long-time partner focused on AI-driven sales engagement. Announced this week, the deal brings Qualified’s real-time AI agents directly into Salesforce’s Agentforce platform. These agents specialize in the early stages of customer interaction — chatting with site visitors, qualifying leads and routing conversations — automating a category of work that st

Salesforce has agreed to a deal to buy Qualified, an agentic AI marketing provider. Both companies are based in San Francisco.  Terms for the deal have not been disclosed, although Salesforce revealed that it is expected to close in the first quarter of its fiscal year 2027, which starts in February. https://aibusiness.com/agentic-ai/salesforce-buys-qualified-in-agentic-marketing-push

Salesforce has made some big M&A investments to make its agentic vision a reality - a la Informatica etc. But sometimes, the smaller deals that actually play into core go-to-market motions can have an outsized effect. This might be the case with the deal Salesforce announced yesterday - acquiring  “agentic marketing” company Qualified . What Qualified offers is a conversational tool set that identifies high-intent website visitors and uses AI agents— most notably their Piper

Salesforce has agreed to acquire marketing provider Qualified to expand its agentic AI marketing capabilities.  Qualified will allow the CRM giant to broaden its Agentforce platform offerings to deliver real-time, AI-driven engagement solutions for inbound interaction improvements and handoffs between service teams.  This acquisition will also enable Salesforce to further expand its vision of AI automation across the customer journey.  In a nutshell, the deal will allow Sal

Salesforce’s CRM Agentforce Life Sciences platform continues to gain momentum across the healthcare industry. Recently, Novartis (NVS) expanded its partnership with Salesforce to unify and personalize how it engages with healthcare professionals (HCPs) and patients globally over the next five years. https://www.tipranks.com/news/salesforces-agentforce-life-sciences-gains-traction-with-another-healthcare-provider-onboard

The Heritage Foundation has withdrawn its shareholder proposal filed with Salesforce, Inc. after the company agreed to end its reliance on the Southern Poverty Law Center (SPLC) as a diagnostic tool for corporate partnerships and charitable giving. The proposal, filed by The Heritage Foundation in October 2025, called for greater transparency around the risks associated with reliance on politicized corporate partners.  https://www.heritage.org/press/salesforce-ends-reliance-s

Salesforce’s shift to flat‑rate, unlimited‑usage pricing for AI agents materially changes competitive dynamics. It does more than compress price points — it reframes AI agents as economic actors that generate business value, not metered features that incur variable cost. https://www.forrester.com/blogs/ai-agents-become-economic-actors-salesforce-rewrites-the-rules-of-pricing/