Speaking at Vivatech in Paris, Emilie Sidiqian, Salesforce France’s CEO, told Euronews Next how companies should embrace AI and why leaders must drive its adoption from the top. Once best known for its software that helps businesses track customers, sales leads and service requests, Salesforce says it is now moving deeper into artificial intelligence (AI). https://www.euronews.com/next/2026/06/18/salesforce-france-ceo-both-leaders-and-employees-need-to-adapt-to-ai

The AI challenge facing enterprise customers is how to turn fast-moving capability into trusted, organization-wide value without being overwhelmed by uncertainty around models, data, regulation, sovereignty, cost and the future of work. That was the message from Mick Costigan, VP of Salesforce Futures, speaking with CX Today at Salesforce Agentforce World Tour London. Costigan leads a team inside Salesforce’s strategy organisation that helps the company’s leaders and customer

Klient, the Salesforce PSA, today launched Klient MCP Servers: a set of three connectors that let any AI assistant act directly on a company's Salesforce PSA data. Built on the open Model Context Protocol (MCP), the servers run locally against a customer's own Salesforce org, under the user's own login -- so the AI doesn't just describe the work, it does it, and every action is visible and auditable in Salesforce. For years, "AI for Salesforce" stopped at conversation. An ass

Nutrient, a leading provider of document infrastructure, is introducing Nutrient Documents for Salesforce—a natively built solution that consolidates the enterprise document lifecycle, generation, editing, redaction, and signing, inside Salesforce. For organizations that anchor revenue, legal, and compliance operations in Salesforce, document workflows remain the weakest link in the system of record, according to Nutrient. Nutrient Documents for Salesforce eliminates that fr

Salesforce (CRM) wants to sell AI agents to everyone, including companies that may never log into Salesforce. This is a strategy the company has been pushing all year, and it could reshape how the software giant makes money for the next decade. https://www.thestreet.com/investing/stocks/crm-salesforce-bold-ai-bet

Salesforce and Databricks have announced a strategic partnership to integrate trusted data pipelines with AI agents, aiming to operationalize enterprise data for actionable outcomes [1]. This move signals a direct effort to address persistent trust, reliability, and governance challenges facing AI agent adoption at scale. The stakes are high: as enterprises race to deploy agentic AI, the battle over data control, ecosystem openness, and platform dependency intensifies....

Some tech acquisitions are purely for the talent. Some are for the customer list. Others are for technology. With a planned acquisition of Fin's customer service AI agents and underlying platform, Salesforce appears to have coveted all three to augment its flagship Agentforce AI offering. The deal is expected to close sometime in Salesforce's fiscal 2027 fourth quarter, which runs from November 1, 2026, through January 31, 2027. The deal is worth approximately $3.6 billion, S

Salesforce has signed a definitive agreement to acquire Fin, formerly Intercom, for c. $3.6bn. The deal is expected to close in Salesforce’s Q4 FY27, subject to approvals. The point is not that Salesforce lacked an agentic AI agent story; it has plenty (see Salesforce Q1 gives Agentforce strategy more substance). What Fin adds is a more productised route into one of the highest-volume, easiest-to-measure agentic AI use cases: customer support. Salesforce describes Fin’s AI Ag

CCaaS vendors like Zoom, Webex, RingCentral, 8x8, GoTo, Zendesk and others, all have offerings targeted at mid-market firms. The mid-market includes firms with annual revenues between $10 million and $1 billion, with employee counts anywhere from 50 to 1,000. As shown below, 4 in 10 midmarket firms said they intend to moderately increase total spending (between 5 to 15%) on AI-powered CX technology, per a recent Omdia study. Two in 10 plan to significantly increase (15% or mo

Salesforce announced on Monday that it will acquire AI customer service platform Fin for $3.6 billion. Formerly known as Intercom, Fin offers an AI agent that can resolve customer queries across channels, using live chat, WhatsApp, SMS, phone calls, Slack, and more. Salesforce says it wants to use Fin’s team and technology to improve Agentforce, its existing enterprise platform that businesses can use to build custom AI agents that automate tasks. https://techcrunch.com/2026/