Salesforce partners can now build, white-label, and commercially distribute custom applications and AI agents to customers using Salesforce platforms under a series of expanded partner ecosystem options being offered for the first time. In the past, partners were not able to access such capabilities, which were reserved and available only to Salesforce customers, according to the company. https://www.channele2e.com/news/salesforce-now-giving-broad-new-platform-creation-option

According to Salesforce leadership, confidence in large language models (LLMs) has slipped over the past year. The Information reports the company is now pivoting toward simple, rule-based automation for its Agentforce product while limiting generative AI in certain use cases. "We all had more confidence in LLMs a year ago," said Sanjna Parulekar, SVP of product marketing at Salesforce. She points to the models' inherent randomness and their tendency to ignore specific inst

Starting around 2019, The Chernin Group, a private equity fund with stakes in Substack, smart-ring maker Oura and personalized video marketplace Cameo, bet big that niche publishers could earn more with a content-to-commerce business model.  https://www.adexchanger.com/daily-news-roundup/wednesday-24122025/

Salesforce, one of the world’s biggest enterprise software companies, has been rethinking its reliance on large language models after facing reliability challenges when customers began using AI agents at scale. A report by The Information had earlier revealed that executives inside Salesforce were less confident in open-ended generative AI than they were a year ago, especially after AI models behaved unpredictably in real business environments. https://www.moneycontrol.com/te

Salesforce users running Agentforce with ChatGPT Enterprise or Edu can now update CRM data directly from the bot, a move aimed at curbing home-built integrations that risk spilling data outside the company's controls. While the tie-up was pitched as a way to reduce the time users spend toggling between OpenAI’s bot and Salesforce, analyst Vernon Keenan said in a blog post that it is actually security driven. https://www.theregister.com/2025/12/24/salesforce_chatgpt/

Salesforce (NYSE: CRM), the #1 AI CRM, today announced it has granted equity awards under its 2014 Inducement Equity Incentive Plan (the "Plan") to new employees who joined Salesforce in connection with the acquisition of Regrello. The Plan was adopted by the Salesforce Board of Directors in July 2014, in accordance with New York Stock Exchange Rule 303A.08. https://www.businesswire.com/news/home/20251223018586/en/Salesforce-Grants-Equity-Awards-to-Regrello-Employees-Under-It

While Silicon Valley debates whether artificial intelligence has become an overinflated bubble , Salesforce's enterprise AI platform quietly added 6,000 new customers in a single quarter — a 48% increase that executives say demonstrates a widening gap between speculative AI hype and deployed enterprise solutions generating measurable returns. https://venturebeat.com/technology/while-everyone-talks-about-an-ai-bubble-salesforce-quietly-added-6-000

Salesforce last week announced the open beta of Agentforce Sales as a native ChatGPT app, extending its AI agent platform into OpenAI’s consumer interface. The integration enables sales reps to query leads, update opportunities, and delegate prospecting tasks to AI agents directly from ChatGPT conversations. Available immediately to customers with Agentforce for Sales Add-on or Agentforce 1 Edition licenses, the app requires ChatGPT Enterprise—not the consumer version....

Many small business owners understand that artificial intelligence (AI) holds the key to driving efficiency and enhancing customer experiences. However, turning AI potential into practical applications often stumbles over a major hurdle: the “context gap.” Salesforce recently announced innovative advancements aimed at bridging this gap, significantly lowering the risks that small businesses face when integrating AI into their operations. https://smallbiztrends.com/salesforce-

At Dreamforce 2025, one message rang loud and clear — Agentic isn’t the next technology; it’s the next revolution. Salesforce took center stage to announce the general availability of Agentforce 360, its most transformative AI platform yet, redefining how work gets done through the seamless collaboration between humans and intelligent agents. https://www.dqindia.com/events/salesforce-ushers-in-the-era-of-the-agentic-enterprise-with-agentforce-360-10914326