AI investment is rising, but marketing leaders risk missing its biggest opportunity if they see it primarily as an efficiency play. Speaking at The Drum Live in London, Salesforce’s Jo Pettifer explains why CMOs need to get hands-on with AI, rethink how their teams work and put growth firmly on the agenda. https://www.thedrum.com/news/salesforce-s-jo-pettifer-cmos-risk-an-ai-trust-gap-by-focusing-on-cost-cutting

Vulnerabilities in Salesforce Agentforce, collectively dubbed "Salesbleed" by researchers, could expose customers' internal data and, worse, allow attackers to phish employees from within trusted company channels. As so often happens with powerful, interconnected AI platforms that excite customers and investors, security and visibility remain hard problems to solve. Researchers at Zenity noted that the three "Salesbleed" weaknesses in Agentforce allow hackers to slowly bleed

SAP experts are questioning whether a recent Salesforce public demo of its AI technology would breach the German vendor’s controversial API policy - launched in April - in production environments. Salesforce has denied it would break any of SAP’s access rules. https://www.theregister.com/saas/2026/09/24/experts-question-whether-salesforce-demo-breaches-sap-api-policy/5298606

Salesforce is doubling down on artificial intelligence and flexible architecture following its Dreamforce 2026 event, with CEO Marc Benioff expressing optimism about new opportunities for solution providers and the durability of its software-as-a-service model in the AI era. The company's strategy includes deepening its partnership with Anthropic and introducing new AI-powered tools and interfaces, as first reported by CRN. https://www.msspalert.com/news/salesforce-unveils-ai

"You don't have to keep doing this," an ex-Salesforce employee said to a current Salesforce employee walking into Dreamforce. "I left the company, and you can, too." This extraordinary scene took place in San Francisco last week, in the hours leading up to the Tuesday keynote at Salesforce's biggest user conference, where CEO Marc Benioff claimed there were 53,000 attendees. https://www.techtarget.com/it-strategy/opinion/More-Salesforce-ICE-protests-at-Dreamforce-buyers-remai

At Dreamforce 2026, Salesforce and NVIDIA announced Koa, a specialized CRM reasoning model post-trained on Nemotron 3 Super 120B. By aligning multi-step planning directly with Salesforce’s metadata layer and NVIDIA-accelerated compute, the partnership tackles enterprise inference costs while preserving core CRM data gravity. https://futurumgroup.com/insights/salesforce-bets-on-silicon-synergy-and-metadata-to-make-business-ai-practical/

Not being able to invest in OpenAI may have worked out perfectly for Salesforce. On an episode of the Sources Podcast published Tuesday, Marc Benioff told host Alex Heath that he originally wanted Salesforce to invest in OpenAI. Instead, the company backed its rival Anthropic, a decision the Salesforce CEO now thinks could be worth a fortune. https://www.businessinsider.com/salesforce-ai-investment-anthropic-could-be-worth-tens-of-billions-2026-9

For my first sit-down with Salesforce CEO Marc Benioff, I had to know one thing: is the framemogging intentional? He tells me it’s not, but he also seems to enjoy the memes he creates every year from Dreamforce, the multi-day Salesforce bonanza that takes over San Francisco each September. At this year’s conference, he took over social media by towering beside Sam Altman, Dario Amodei, and Jensen Huang onstage. https://sources.news/p/marc-benioff-ai-boom-saaspocalypse

Salesforce's new AIforce surface area and Headless Toolkit are creating significant new opportunities for its services partners. These advancements allow for the building of experiences using both Salesforce-owned applications and third-party tools, reminiscent of the opportunities presented by the Force.com platform launch in 2008, as detailed in CRN. https://www.msspalert.com/brief/salesforce-aiforce-and-headless-toolkit-unlock-new-opportunities-for-services-partners

Nothing demonstrates how deeply Fortune 500 companies depend on Salesforce quite like a global outage lasting more than seven hours. The interruption struck during the second day of last week's Dreamforce conference, where the $40 billion-a-year SaaS vendor was pitching AIforce and a growing collection of AI products. The question now is how the company will charge for them. https://www.theregister.com/software/2026/09/21/salesforce-wants-to-charge-for-ai-outcomes-but-first-i