Salesforce has become the operational center for customer relationships. It tells teams who the customer is, what they bought, what they need, and where they are in the customer journey. But for many organizations, the communications that shape the customer experience still happen somewhere else. Customer letters, onboarding packets, claims updates, billing notices, service correspondence, disclosures, emails, and regulated communications are often created and delivered thr

Government agencies are moving artificial intelligence (AI) pilots into production at a pace that could make the public sector the largest adopter of agentic AI, according to Paul Tatum, executive vice president of global public sector solutions at Salesforce. As agencies face mounting budget pressures and citizen expectations for digital-first experiences, Tatum said AI agents are already proving their value in real-world government operations. https://www.meritalk.com/artic

Salesforce does not plan to add software engineers next year, and the company is pointing to AI coding tools as the reason. Chief executive Marc Benioff said the firm is not adding more software engineers in the coming year because AI has already lifted engineering productivity by more than 30%. The remark, from the leader of one of the largest enterprise-software companies in the world, lands in the middle of an anxious debate about whether AI will shrink technical employmen

Salesforce (NYSE: CRM), the #1 Agentic CRM, today announced a landmark partnership, becoming an Official Tournament Supporter of the FIFA World Cup 2026™ in North America and Europe and the FIFA Women's World Cup 2027™ in North America and the host country Brazil. The multi-tournament partnership brings together the most-watched sporting events on the planet with Agentforce 360, the complete portfolio of Salesforce AI solutions that power the Agentic Enterprise — built on Sla

FIFA is pleased to announce the #1 Agentic customer relationship management (CRM) platform, Salesforce, as an Official Tournament Supporter of the FIFA World Cup 2026™ and the FIFA Women’s World Cup 2027™. The partnership will see Salesforce support a range of operational and fan-facing functions across both tournaments, with Agentforce 360 and Slack helping FIFA deliver seamless experiences for fans, volunteers, Host City authorities, suppliers and other tournament stakehold

CRM is trading at $186.07, which is above both the SMA-20 ($181.61) and SMA-50 ($181.20) but well below SMA-200 ($220.42). This configuration confirms short- and medium-term bullish structure but highlights ongoing long-term downside pressure. The Ichimoku Kijun on D1 stands at $187.84, just above the current price and therefore acts as immediate resistance. Near-term support is clustered around $185.01 (EMA-20), while key support is found at $181.20 (SMA-50). Immediate resis

Fun fact for a Friday - The State of Marketing report from Salesforce is the longest-running of the State of...series of annual sectoral/job function assessments that are published by the firm’s research arm. Its 10th edition came out last month - see Barb’s analysis of its findings here - with AI front-and-center, no surprises there. https://diginomica.com/salesforce-connections-2026-marketing-married-ai-or-just-dating-and-seeing-other-people?amp

At its Connections event in Chicago, Salesforce rolled out several agentic marketing tools that are designed to help build pipelines, create content, and run campaigns in collaboration with AI. The goal, said CMO Patrick Stokes, is speed. While marketers have plenty of ideas, they lack the ability to act on them quickly. The new tools are designed to help them test, learn, and iterate faster by turning those ideas into campaigns. https://www.emarketer.com/content/salesforce-a

Salesforce has signed a definitive agreement to acquire Contentful, a leading composable content platform trusted by more than 4,800 of the world’s leading brands to deliver personalized digital experiences at scale. The acquisition will enhance Salesforce’s Headless 360 with a native, enterprise-grade content layer that connects customer data with engaging content experiences across the company’s leading applications, according to executives from both companies.. By leveragi

Anthropic and Contentful touch two key areas for Salesforce: AI decisioning and content delivery across digital channels. Together, they broaden what Customer 360 can potentially handle for large enterprises looking to tie customer data, content, and AI assisted workflows into a single system. Investors will now be watching how quickly these assets are integrated into Salesforce's core products and adopted by its existing customer base. https://finance.yahoo.com/markets/stock