Salesforce is expanding its Data 360 portfolio, integrating with Informatica to enhance the quality of core business data and enrich MuleSoft with real-time signals. Officials said the collaboration moves beyond simple data integration to create a unified engine that provides the trusted context essential for applications and artificial intelligent (AI) agents to operate intelligently and safely. https://www.demandgenreport.com/industry-news/news-brief/salesforce-expands-data

Salesforce placed an $8 billion bet on Informatica, closing the acquisition last month. With that out of the way, Salesforce revealed how Informatica fits into its plans to automate the world with Agentforce. The short answer is: by managing data that originates outside of Salesforce to drive Agentforce workflows. https://www.techtarget.com/searchcustomerexperience/news/366636353/Salesforce-adds-Informatica-to-Data-360-MuleSoft-fold

With the $8 billion Informatica acquisition now closed, Salesforce this week detailed its strategy for building what executives call the “unified data foundation” for enterprise AI agents. The announcement positions Data 360, Informatica, and MuleSoft as an integrated trio designed to solve what the company identifies as the primary cause of AI project failures: lack of trusted enterprise context. https://salesforcedevops.net/index.php/2025/12/10/salesforce-and-informatica-c

Saltbox Mgmt today announced expanded capabilities to support Salesforce's new interoperability between Agentforce Revenue Management (ARM, formerly Revenue Cloud Advanced) and Agentforce Commerce (formerly Commerce Cloud), including the launch of its Commerce by Contract offering, which brings contract-driven purchasing directly into the commerce experience. "Salesforce is opening the door for customers who want to efficiently sell more complex products through any channel,"

Salesforce today announced a significant update to its foundational data platform, unveiling a unified data engine that brings together Data 360, Informatica, and MuleSoft. The goal? To give enterprise AI systems the trusted context they need to stop hallucinating and start reasoning — a shift with significant implications for marketers. AI hallucinations are a significant barrier to enterprise use of AI. According to Salesforce, over 80% of enterprise AI projects never make

A simple assertion from Krish Vitaldevara, Chief Product Officer at Informatica but one that might sum up why Salesforce has been happy to shell out $8 billion to make the firm the latest outpost of its agentic empire. It was back in May that the takeover of Informatica by Salesforce was confirmed , a purchase that was successful on its ‘second time lucky’ attempt after an earlier putative bid fell through on price. Although Salesforce CEO Marc Benioff, never knowingly under-

Large language models (LLMs) respond to user questions based on their pretrained dataset – e.g., the internet pre-2025. If the LLM cannot respond based on information within that dataset, it will either say it cannot provide an answer or generate a response that sounds plausible but is incorrect. Grounding an LLM is the process of using additional, more-specific data in the prompt or domain-specific knowledge, to get the LLM to respond accurately and without mistakes....

Salesforce has acquired Informatica to provide AI agents with more reliable data and context. Combining Informatica’s metadata with MuleSoft’s real-time data creates an integrated platform that allows AI agents to reason and act more accurately. As Salesforce explains, AI models have a wealth of general knowledge, but often know nothing about your organization. As soon as you start using AI for specific business processes, it sometimes has to guess what certain values mean or

Salesforce Inc. today released details about its thinking in acquiring Informatica Inc. despite that company’s apparent overlap with Salesforce’s MuleSoft integration subsidiary. Executives said the deal is central to building a unified data foundation for agentic artificial intelligence and resolving long-standing issues of fragmented enterprise context. The acquisition addresses a core obstacle in enterprise AI adoption: lack of business context, Rahul Auradkar, executive v

Salesforce’s 2025 Cyber Week analysis points to a decisive shift in how AI is powering retail sales and service. Global sales during the November 25–December 1 period reached $336.6BN, up 7 percent year over year, with AI agents directly influencing $67BN in purchases. As one in five orders worldwide involved agent-driven product recommendations or conversational customer service, the data shows AI is now embedded deeply in shopping and service behaviors during retail’s most