The Twin-Engine Strategy: How Custom Silicon and AI Are Propelling AWS
- Grace N
- 1 day ago
- 1 min read

This in-depth analysis from The Next Platform breaks down the "Twin Engine" strategy driving Amazon Web Services' resurgence in 2026. The article argues that AWS is successfully coupling its massive investment in proprietary custom silicon (Graviton, Trainium, and Inferentia chips) with its aggressive expansion into Generative AI services. This dual approach allows AWS to lower infrastructure costs while simultaneously capturing high-value AI workloads, resulting in the widening margins and 24% revenue growth seen in the latest quarter.