Salesforce could be on the hunt for acquisitions to beef up its AI capabilities. The software giant has recently been in talks to buy Listen Labs, an AI-powered customer research platform for around $2 billion, according to people familiar with the matter. The talks have not been finalized and could ultimately be unsuccessful, according to a person with knowledge of the deal. https://www.businessinsider.com/salesforce-acquire-ai-startup-listen-labs-2026-9

Salesforce announced three major enterprise artificial intelligence additions to its life sciences portfolio: Regulated Content Management (RCM), Command Center for Life Sciences, and Life Sciences MCP (Model Context Protocol). https://hitconsultant.net/2026/09/08/salesforce-launches-regulated-content-management-command-center-life-sciences-mcp/

ServiceNow has acquired Sweep in a deal aimed at expanding its ability to build AI agents aimed at its burgeoning CRM push. Sweep, an Israel-based software company, develops an agentic layer for enterprise systems aimed at providing AI agents the context needed to understand, plan, and govern changes across the Salesforce ecosystem. Its technology works across some of the IT industry’s top AI-based platforms including ServiceNow, Salesforce, Snowflake, HubSpot, and Data 360..

HR information system startup HiBob has secured a $166 million late-stage investment round led by Salesforce, the San Francisco-based customer relationship management (CRM) technology provider, to fuel its expansion into AI-powered business tools. The funding round included additional participation from Farallon. https://www.staffingindustry.com/news/global-daily-news/hibob-lands-166-million-salesforce-led-investment

Developed by New York-based brand studio Athletics, the new Salesforce identity system is based on the idea ‘The Atmosphere of Possibility.’ Recognised for its customer relationship management (CRM) software, Salesforce is aiming to reposition itself as the “#1 agentic CRM.” The US software firm, founded in 1999, felt the need to evolve its brand as the company underwent a broad business transformation. This included the development of Agentforce, its AI platform that deliver

Ditch the controller—Minds by Animoca Brands and AWS have launched an innovative $50,000 AI football league where managers coach their 5v5 teams entirely through text prompts.