Salesforce refreshes identity for the agentic AI era
Sep 8
1 min read
Developed by New York-based brand studio Athletics, the new Salesforce identity system is based on the idea ‘The Atmosphere of Possibility.’ Recognised for its customer relationship management (CRM) software, Salesforce is aiming to reposition itself as the “#1 agentic CRM.”
The US software firm, founded in 1999, felt the need to evolve its brand as the company underwent a broad business transformation. This included the development of Agentforce, its AI platform that delivers 24/7 autonomous support to customers.
Comments