Amazon’s Uwem Ukpong has moved into a new role as vice president of AWS Industries, marking one of several notable leadership changes across the Pacific Northwest tech sector. The latest Tech Moves also includes executive updates from Microsoft, Seattle city government, AI startups, energy companies, and cloud-focused organizations.

Salesforce is embarking on a significant shift, aiming to transform one-way marketing messages into direct revenue channels. The company's latest innovation involves deploying autonomous AI agents designed to do more than just inform customers via email or WhatsApp; these agents are intended to independently negotiate and finalize sales. For shareholders, this technological push raises a pivotal question: can it effectively address lingering market skepticism regarding the pr

Salesforce's latest updates to Agentforce Commerce -- formerly Commerce Cloud -- inject AI-powered communications, personalization and purchasing tools into numerous shopping channels, including email, SMS text messaging and WhatsApp. The idea, Salesforce said, is that most marketing communications, including text, email and messaging app messages, are currently one-way with, depending on the channel, "Do not reply" verbiage or email addresses. To continue shopping, the custo

Milkywire announced it has finalized pre-purchase agreements for more than 12,500 tonnes of durable carbon removal credits from 19 suppliers across 15 countries. The diverse portfolio, underwritten in part by Salesforce , spans six distinct carbon removal pathways, highlighting the promise of the multiple pathways within the industry. https://carbonherald.com/salesforce-and-milkywire-ignite-investment-in-emerging-carbon-removal-technologies/

Salesforce has launched what it calls an “artificial intelligence (AI) fluency playbook”, advocating an approach to business AI usage that describes it as going beyond the use of generative AI (GenAI) tools and assistants. To launch the framework, the supplier’s chief people officer Nathalie Scardino hosted a roundtable with representatives of Salesforce customers. These included recruitment company Adecco, along with an AI-focused software and consulting firm that has come o

Noida Institute of Engineering & Technology (NIET), Greater Noida, on Jan 9 announced a collaboration with Salesforce to establish a Tableau Lab, with an aim to build data literacy and analytical skills among students. The lab will focus on agentic analytics, enabling students to go beyond simple visualization to build expertise in business intelligence and turn trusted insights into autonomous action. https://education21.in/salesforce-launches-tableau-lab-at-niet-for-industr