Fun fact for a Friday - The State of Marketing report from Salesforce is the longest-running of the State of...series of annual sectoral/job function assessments that are published by the firm’s research arm. Its 10th edition came out last month - see Barb’s analysis of its findings here - with AI front-and-center, no surprises there. https://diginomica.com/salesforce-connections-2026-marketing-married-ai-or-just-dating-and-seeing-other-people?amp

At its Connections event in Chicago, Salesforce rolled out several agentic marketing tools that are designed to help build pipelines, create content, and run campaigns in collaboration with AI. The goal, said CMO Patrick Stokes, is speed. While marketers have plenty of ideas, they lack the ability to act on them quickly. The new tools are designed to help them test, learn, and iterate faster by turning those ideas into campaigns. https://www.emarketer.com/content/salesforce-a

Salesforce has signed a definitive agreement to acquire Contentful, a leading composable content platform trusted by more than 4,800 of the world’s leading brands to deliver personalized digital experiences at scale. The acquisition will enhance Salesforce’s Headless 360 with a native, enterprise-grade content layer that connects customer data with engaging content experiences across the company’s leading applications, according to executives from both companies.. By leveragi

Anthropic and Contentful touch two key areas for Salesforce: AI decisioning and content delivery across digital channels. Together, they broaden what Customer 360 can potentially handle for large enterprises looking to tie customer data, content, and AI assisted workflows into a single system. Investors will now be watching how quickly these assets are integrated into Salesforce's core products and adopted by its existing customer base. https://finance.yahoo.com/markets/stock

Salesforce’s planned acquisition of Contentful should give its Headless 360 product – which CEO Marc Benioff gushed about during earnings last week – a much-needed shot in the arm, an analyst told The Register. Headless 360 takes the Salesforce logic and data layers and presents them inside other applications the user might be operating, such as WhatsApp, Slack, ChatGPT, or Claude. During the call last week, Benioff said it had seen rapid adoption, including a fivefold incre

Salesforce, the #1 AI CRM, today announced it has signed a definitive agreement to acquire Contentful, a leading composable content platform trusted by over 4,800 of the world's leading brands to deliver personalized digital experiences at scale. The acquisition will enhance Salesforce's Headless 360 with a native, enterprise-grade content layer that connects customer data with engaging content experiences across Salesforce's leading applications. By leveraging Data 360, Agen