Salesforce has signed a definitive agreement to acquire Contentful, the API-first headless content management platform used by more than 4,800 enterprises to deliver digital experiences across web, mobile, and emerging channels. The deal, announced on Sunday, does not disclose financial terms. Contentful was last valued at more than $3 billion in a 2021 Series F round led by Tiger Global. The transaction is expected to close in the third quarter of Salesforce’s fiscal year 20

Marc Benioff delivered a bold declaration during Salesforce, Inc‘s quarterly earnings call, arguing that the traditional SaaS model is becoming obsolete. "It's not the end of software," Benioff said. "It's the end of software that makes humans do all the work." https://finance.yahoo.com/sectors/technology/articles/salesforce-ceo-marc-benioff-just-163249715.html

Salesforce is now putting its own numbers behind that shift. In a post by Srinivas Tallapragada, Salesforce's head of engineering, the company says it has moved its entire development organization to agentic workflows. They rolled out Anthropic's Claude Code across the whole company as the main AI agent and gave every developer unlimited tokens to use it. https://the-decoder.com/salesforce-claims-ai-agents-cut-a-231-day-migration-to-13-days-with-fewer-incidents/

More and more businesses are reassessing their Salesforce implementation strategy because they've been bogged down for too long by outdated CRM systems. With growing customer expectations and leaps in technology, now is the time to have smarter and more flexible CRM approaches that can lead to sustainable, long-term growth. Whether due to expanding business operations, hybrid work environments, or other reasons, it's crucial for CRM platforms to now work as hubs where sales,

For years, enterprise software vendors have fought to keep users inside their applications, but the rise of AI agents and automated workflows is changing that equation. Salesforce has been moving quickly to adapt, with last month’s launch of its new Headless 360 offering. https://www.cio.com/article/4178840/salesforces-headless-360-monetization-play-could-give-cios-a-familiar-budgeting-headache.html

Today, National Legal and Policy Center presented a “Stockholder Proposal Requesting the Adoption of Cumulative Voting” at the annual meeting of Salesforce, Inc. Board elections are usually conducted on a majority voting basis, and shareholders can only vote “yea” or “nay” for each member across the entire slate. That means that a coalition representing 51% of shareholders can effectively control 100% of board seats. Cumulative voting would allow investors to aggregate their