Salesforce has signed a definitive agreement to acquire Momentum , a conversational insights and revenue orchestration platform. The deal is set to enhance Salesforce’s Agentforce 360 and Slackbot by enabling deeper integration of unstructured data from third-party voice and video channels, including Zoom and Google Meet. https://www.contentgrip.com/salesforce-acquires-momentum/

Salesforce shares are approaching a critical juncture after a punishing year characterized by a severe erosion of investor confidence. With the stock price languishing near annual lows, all eyes are on CEO Marc Benioff’s aggressive counter-strategy: a rapid-fire acquisition spree and a singular focus on its AI platform, Agentforce. As the company prepares to release its quarterly earnings, the market is questioning whether this plan can reverse the downward trend or if fears

Greetings, comms pros! Let’s take a look at a few news stories from the last week and see what we can learn from them. 1. Salesforce co-founder critical of CEO’s ICE joke in internal remarks — but firm on policy Salesforce co-founder and chief technology officer Parker Harris commented on CEO Marc Benioff’s controversial jokes about ICE — and reports state that he’s less than pleased. According to a transcript from an internal meeting obtained by Business Insider , Harris sa

Salesforce Chief Brand and Creative Officer John Zissimos said the company’s Super Bowl campaign with MrBeast, “The Million Dollar Puzzle,” marks a shift toward influencer-led marketing and interactive experiences. In a Salesforce Newsroom interview, he explained how Slack and Slackbot were used to coordinate a 500-person global production and to guide contestants through a digital treasure hunt for a $1 million prize without revealing answers, with prompts adjustable in real

Salesforce’s planned acquisition of Momentum — a revenue orchestration startup — is less about “another AI sales feature” and more about owning the highest-value input for autonomous agents, the customer conversation, and turning it into structured, actionable system data inside Salesforce and Slack. https://www.forrester.com/blogs/whats-salesforces-acquisition-of-momentum-means/

Over 1,400 Salesforce employees signed a letter last week demanding that CEO Marc Benioff cease business operations with US Immigration and Customs Enforcement (ICE), sources told CNBC. “We are deeply troubled by recent press reports describing Salesforce pitches of AI technology to [ICE] to help the agency ‘expeditiously’ hire 10,000 new agents and vet tip-line reports,” the letter said, according to CNBC . The letter was drafted after Benioff “joked” to international employ