With Salesforce decoupling the user interface from its platform, solution providers might look to additional ISVs in the Salesforce ecosystem that can provide a multiplier to their business and increase opportunities for working with clients. Some of the most promising ISVs in the San Francisco-based customer relationship management (CRM) company’s ecosystem—based on what CRN saw in the exhibit hall at Salesforce’s Dreamforce 2026 event—range from artificial intelligence fron

This year Salesforce used Dreamforce to give up the screen and double down on everything underneath it, which makes sense given where enterprise applications are going. Salesforce is betting that value is shifting from the user interface to the metadata, and that models will commoditize while context, governance, and orchestration become more valuable. At the same time, the growing roster of pre-built agents also signals a pragmatic shift from 'anyone can build an agent' to

AI investment is rising, but marketing leaders risk missing its biggest opportunity if they see it primarily as an efficiency play. Speaking at The Drum Live in London, Salesforce’s Jo Pettifer explains why CMOs need to get hands-on with AI, rethink how their teams work and put growth firmly on the agenda. https://www.thedrum.com/news/salesforce-s-jo-pettifer-cmos-risk-an-ai-trust-gap-by-focusing-on-cost-cutting

Vulnerabilities in Salesforce Agentforce, collectively dubbed "Salesbleed" by researchers, could expose customers' internal data and, worse, allow attackers to phish employees from within trusted company channels. As so often happens with powerful, interconnected AI platforms that excite customers and investors, security and visibility remain hard problems to solve. Researchers at Zenity noted that the three "Salesbleed" weaknesses in Agentforce allow hackers to slowly bleed

SAP experts are questioning whether a recent Salesforce public demo of its AI technology would breach the German vendor’s controversial API policy - launched in April - in production environments. Salesforce has denied it would break any of SAP’s access rules. https://www.theregister.com/saas/2026/09/24/experts-question-whether-salesforce-demo-breaches-sap-api-policy/5298606

Salesforce is doubling down on artificial intelligence and flexible architecture following its Dreamforce 2026 event, with CEO Marc Benioff expressing optimism about new opportunities for solution providers and the durability of its software-as-a-service model in the AI era. The company's strategy includes deepening its partnership with Anthropic and introducing new AI-powered tools and interfaces, as first reported by CRN. https://www.msspalert.com/news/salesforce-unveils-ai