"You don't have to keep doing this," an ex-Salesforce employee said to a current Salesforce employee walking into Dreamforce. "I left the company, and you can, too." This extraordinary scene took place in San Francisco last week, in the hours leading up to the Tuesday keynote at Salesforce's biggest user conference, where CEO Marc Benioff claimed there were 53,000 attendees. https://www.techtarget.com/it-strategy/opinion/More-Salesforce-ICE-protests-at-Dreamforce-buyers-remai

At Dreamforce 2026, Salesforce and NVIDIA announced Koa, a specialized CRM reasoning model post-trained on Nemotron 3 Super 120B. By aligning multi-step planning directly with Salesforce’s metadata layer and NVIDIA-accelerated compute, the partnership tackles enterprise inference costs while preserving core CRM data gravity. https://futurumgroup.com/insights/salesforce-bets-on-silicon-synergy-and-metadata-to-make-business-ai-practical/

Not being able to invest in OpenAI may have worked out perfectly for Salesforce. On an episode of the Sources Podcast published Tuesday, Marc Benioff told host Alex Heath that he originally wanted Salesforce to invest in OpenAI. Instead, the company backed its rival Anthropic, a decision the Salesforce CEO now thinks could be worth a fortune. https://www.businessinsider.com/salesforce-ai-investment-anthropic-could-be-worth-tens-of-billions-2026-9

For my first sit-down with Salesforce CEO Marc Benioff, I had to know one thing: is the framemogging intentional? He tells me it’s not, but he also seems to enjoy the memes he creates every year from Dreamforce, the multi-day Salesforce bonanza that takes over San Francisco each September. At this year’s conference, he took over social media by towering beside Sam Altman, Dario Amodei, and Jensen Huang onstage. https://sources.news/p/marc-benioff-ai-boom-saaspocalypse

Salesforce's new AIforce surface area and Headless Toolkit are creating significant new opportunities for its services partners. These advancements allow for the building of experiences using both Salesforce-owned applications and third-party tools, reminiscent of the opportunities presented by the Force.com platform launch in 2008, as detailed in CRN. https://www.msspalert.com/brief/salesforce-aiforce-and-headless-toolkit-unlock-new-opportunities-for-services-partners

Nothing demonstrates how deeply Fortune 500 companies depend on Salesforce quite like a global outage lasting more than seven hours. The interruption struck during the second day of last week's Dreamforce conference, where the $40 billion-a-year SaaS vendor was pitching AIforce and a growing collection of AI products. The question now is how the company will charge for them. https://www.theregister.com/software/2026/09/21/salesforce-wants-to-charge-for-ai-outcomes-but-first-i