Salesforce’s decision to halt new enterprise sales for Heroku most likely signals a strategic de-prioritization of the once-prominent PaaS as the company pivots towards AI-led growth, analysts say. Salesforce has signaled a major strategic shift for its long-standing cloud platform Heroku by ending sales of new Heroku Enterprise contracts and moving the service into a maintenance-focused “sustaining engineering” phase. https://www.infoworld.com/article/4129430/salesforce-may-

For most of the past year, a quiet skepticism followed Salesforce’s AI narrative. Was the company executing a real infrastructure shift—or simply renaming familiar components to keep pace with the agent hype cycle? The 2026 MuleSoft Connectivity Benchmark Report doesn’t resolve that question neatly. What it does reveal is more consequential: enterprises have already crossed into large-scale agent deployment, while the infrastructure required to govern that reality is only ha

You gotta hand it to MrBeast, aka Jimmy Donaldson. The guy knows how to think big. For Super Bowl 60 , he teamed up with Salesforce on a 30-second spot, “The Vault,” that kicks off a game of puzzles with the prize being a million dollars. It aired during the fourth quarter of the game. https://www.adweek.com/brand-marketing/salesforce-teams-up-with-mrbeast-to-give-away-1-million-at-super-bowl-60/

For investors watching NYSE:CRM, these developments highlight how Salesforce’s core strengths in cloud software, data management, and AI are being applied in large scale public sector and infrastructure projects. The U.S. Army contract and the EMBERPOINT alliance both sit at the intersection of secure cloud, AI agents, and real world operations, areas that many enterprise and government buyers are prioritizing. https://finance.yahoo.com/news/salesforce-lands-major-army-ai-090

Salesforce Inc. is shifting resources away from its Heroku platform-as-a-service offering to prioritize other parts of its business. Nitin Bhat, the chief product officer of Heroku, announced the move in a blog post published today. He wrote that Salesforce will stop offering Enterprise Account subscriptions to new customers. The company also plans to scale back the development of new Heroku features, but still intends to release a recently announced revamp of the platform’s

A small veteran-owned business is pushing back on the Defense Department’s decision to award Salesforce a $5.5 billion sole-source contract. The new potential 10-year contract is structured to expand upon an existing enterprise agreement between Salesforce and the Army. The new agreement would convert the EA into an indefinite-delivery/indefinite-quantity contract vehicle that is open to all of DOD, as well as incorporate professional services. The Army signed its initial agr