Salesforce’s Jo Pettifer: CMOs risk an AI trust gap by focusing on cost-cutting

AI investment is rising, but marketing leaders risk missing its biggest opportunity if they see it primarily as an efficiency play. Speaking at The Drum Live in London, Salesforce’s Jo Pettifer explains why CMOs need to get hands-on with AI, rethink how their teams work and put growth firmly on the agenda.

https://www.thedrum.com/news/salesforce-s-jo-pettifer-cmos-risk-an-ai-trust-gap-by-focusing-on-cost-cutting