Salesforce acquires Listen Labs for AI-powered context in customer feedback

Oct 2
1 min read
Salesforce is reportedly willing to pay $2 billion for Listen Labs. The startup uses AI agents to conduct customer surveys. Its technology is set to be integrated into Marketing Cloud and Service Cloud.
Three weeks ago, Business Insider reported that both parties were in talks with the aforementioned $2 billion as the targeted acquisition price. This has not yet been officially confirmed. The deal is expected to close in the fourth quarter of Salesforce’s fiscal year 2027, pending regulatory approval.
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