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NEWS


The Great Cloud Migration: Why Airbus is Ditching AWS for True Digital Sovereignty
Airbus is migrating 900 critical applications off AWS to a French cloud provider, proving that the European push for digital data sovereignty is officially a massive commercial reality.
Grace N
Jul 20


The Trillion-Dollar Countdown: Why AWS and Project Kuiper Could Ignite Amazon's July 30 Earnings
With Project Kuiper taking aim at Starlink and AWS riding the massive AI hardware boom, Amazon's upcoming July 30 earnings could be a historic turning point for the tech giant.
Grace N
Jul 20
Salesforce and Databricks Forge New AI Partnership: What’s at Stake?
Salesforce has announced an expanded partnership with Databricks to integrate AI agents more effectively within enterprise workflows [1]. This collaboration aims to address the critical challenge of connecting enterprise data with necessary context and security, a move that could reshape data management strategies across industries. https://futurumgroup.com/insights/salesforce-and-databricks-forge-new-ai-partnership-whats-at-stake/
Joseph K
Jul 20
Salesforce VP on the leaky AI pipeline: why cheaper tokens won’t fix enterprise AI
Over the past two years, many enterprises have taken a maximalist approach to AI adoption — launching more use cases, onboarding more employees, deploying more agents, and consuming more tokens. For a new technology, this was rational. Enterprises did not yet know which workflows would be transformed, which models were reliable enough or which employees would adopt the tool. The fastest way to find out was to deploy as many agents and run as many pilots as possible to figure
Joseph K
Jul 20
Salesforce’s woes underline marketing’s agentic AI problems
Salesforce’s CEO, Marc Benioff, said the company was “all in on Agentforce” when it launched in 2024, but so far, only 34% of customers have adopted it. As a result, the company has lost more than $200 billion in market value, and analysts are saying Agentforce isn’t ready for prime time. So, are companies not interested in agentic AI, or just not ready for it? And what does that mean for marketers? https://martech.org/salesforces-woes-underline-marketings-agentic-ai-problems
Joseph K
Jul 17
Salesforce’s Agentforce product maturity questioned as KeyBanc cites weak customer traction
Pricing uncertainty paired with enterprise data readiness, not a lack of enterprise interest, is slowing broader Agentforce adoption, analysts say. Salesforce’s AI agent platform, Agentforce, is seeing weaker-than-expected customer traction, according to a recent KeyBanc Capital Markets investment research note, which attributed the slowdown in part to the product itself, stating that “Agentforce, as a product, just isn’t there” yet, following customer checks and a CIO survey
Joseph K
Jul 17
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