Salesforce (NYSE:CRM) and the Visa Cash App Racing Bulls Formula 1 Team announced a new global partnership centered on Salesforce's Agentforce 360 platform. The collaboration focuses on AI driven fan engagement, real time data visualization, and community features around Formula 1 operations. The agreement highlights Salesforce technology being used in a high stakes, real time sports setting beyond its traditional CRM use cases. For investors following Salesforce, this partne

Three months ago at Enterprise Connect, Salesforce launched Agentforce Contact Center and made a bold claim: native voice, digital channels, AI agents, and CRM data in a single platform. Analysts were impressed. They were also watching for one thing. The WEM piece was missing. Last week at CCW Las Vegas, Salesforce answered that. The company has launched Agentforce Contact Center Workforce Engagement Management — a native, AI-powered WEM solution built directly into the Agent

Salesforce’s launch of native workforce engagement management at CCW Las Vegas was always going to trigger lots of questions. The first story was the announcement itself. This story is the one buyers can put into action. What changes when WEM becomes native to the CRM? How mature is Salesforce’s answer compared with established WEM specialists? And what happens to workforce planning when part of the workforce is now AI? https://www.cxtoday.com/workforce-engagement-management/

Salesforce CEO Marc Benioff has “never worked on anything more exciting” in his career than agentic AI. The enterprise tech giant has bet big on AI agents, spending billions on its own Agentforce technologies, as well as investing in leading AI disruptors like ElevenLabs, Cohere, and Writer. https://www.unleash.ai/artificial-intelligence/interview/why-salesforce-thinks-ai-makes-offices-matter-more-not-less

Salesforce has embedded Agentforce AI agents across all its applications, fundamentally changing how marketing, sales, and service teams operate while maintaining the familiar workflows companies have relied on for years. We spoke with Amber Armstrong, Chief Marketing Officer for Agentforce Applications at Salesforce, during the Agentforce event. She explained how AI agents are transforming enterprise applications, and how they represent more than an incremental improvement.

Salesforce signed a definitive agreement to acquire Fin, an industry-leading customer agent company, on June 15 for approximately $3.6 billion. Fin’s core offering, its AI Agent, resolves complex customer queries end-to-end, across every channel, including live chat, email, WhatsApp, SMS, phone, and Slack. The AI Agent is powered by the company’s proprietary AI model, Apex, that is purpose-built for customer support and has demonstrated industry-leading resolution rates that

The latest wave of Salesforce data thefts impacted several technology and cybersecurity companies, and the extortion group behind the attacks indicated more victims are coming. The attacks first came to light June 17 when Salesforce disabled integration with Klue's Battlecards application following a breach at the app vendor. Cybersecurity vendor Huntress was the first company to publicly acknowledge its Salesforce data had been compromised, and extortion group Icarus took cr

For years, organisations have approached Salesforce in the same way: define requirements, build a solution, go live, and move on to the next project. It made sense when Salesforce was primarily a CRM. Businesses implemented it to solve a specific problem, delivered the project, and measured success based on whether it was completed on time and within budget. https://www.theglobalrecruiter.com/the-age-of-salesforce-projects-is-ending/

Between June 8 and June 18, 2026, a widespread data theft campaign targeted organizations using the Salesloft Drift integration with Salesforce. The threat actor, tracked as UNC6395 (also referenced as 'Icarus'), exploited compromised OAuth tokens issued to the Salesloft Drift application, enabling unauthorized access to Salesforce customer instances via API. Over 700 organizations, including major technology, security, and SaaS companies, were affected. The attacker systemat

On June 20, 2026, Salesforce CRM announced its intention to acquire Fin, a customer agent platform, for approximately $3.6 billion. This acquisition aims to enhance Salesforce's capabilities in handling complex customer inquiries through its AI Agent across various channels, including live chat and messaging apps. The deal is anticipated to finalize in the fourth quarter of Salesforce's fiscal year 2027. https://www.gurufocus.com/news/8924466/salesforce-crm-to-acquire-fin-for