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NEWS
Contact Rate Is Falling. Here’s Why Salesforce Isn’t Enough in 2026
Outbound compliance used to sit squarely within a company’s legal or compliance function. List scrubbing, calling windows, and recordkeeping requirements. Meanwhile, revenue teams focused on volume, speed, and conversion. Today, compliance directly influences deliverability. It affects whether calls connect, how carriers classify your traffic, and whether campaigns can scale without disruption. When compliance breaks down, performance follows. https://telecomreseller.com/2026
Joseph K
Mar 26
Salesforce halts raises for senior employees while boosting bonuses up to 140%
Company shifts pay strategy toward stock and performance-linked rewards as Big Tech rethinks senior compensation. Salesforce has decided to withhold salary increases for its director-level and senior employees this year, even as it raises bonus payouts and expands stock-based compensation for top performers. The move, outlined in an internal memo seen by Business Insider, signals a shift in how the company is rewarding senior talent, with greater emphasis on performance-linke
Joseph K
Mar 25
Salesforce Grants Equity Awards to Apromore Under Its Inducement Equity Incentive Plan
Salesforce (NYSE: CRM), the #1 AI CRM, today announced it has granted equity awards under its 2014 Inducement Equity Incentive Plan (the "Plan") to new employees who joined Salesforce in connection with the acquisition of Apromore. The Plan was adopted by the Salesforce Board of Directors in July 2014, in accordance with New York Stock Exchange Rule 303A.08. https://www.businesswire.com/news/home/20260325027718/en/Salesforce-Grants-Equity-Awards-to-Apromore-Under-Its-Induceme
Joseph K
Mar 25
Salesforce's highest-level employees aren't getting raises this year. Here's what some will receive instead.
Salesforce isn't offering raises this year to employees at the director level and above, according to an internal email viewed by Business Insider. "We have decided to focus merit increases at the Senior Manager level (grade 8) and below," states the email, sent by the company's human-resources team. https://www.businessinsider.com/salesforce-isnt-giving-raises-for-director-level-and-above-memo-shows-2026-3
Joseph K
Mar 25
Salesforce Agentforce Contact Center Brings Unified Data and AI Agents to Customer Service
Unification is one of the key concepts defining the progress of AI. It’s not a new idea. Before the widespread introduction of AI tools and technologies, the need for unifying data was becoming increasingly important as businesses began grappling with the complications of disparate systems. https://cloudwars.com/ai/salesforce-agentforce-contact-center-brings-unified-data-and-ai-agents-to-customer-service/
Joseph K
Mar 25
Salesforce Ventures invests an estimated tens of millions in Upwind at $1.6 billion valuation
Upwind Security has raised an estimated tens of millions of dollars from Salesforce Ventures at a $1.6 billion valuation, a modest increase from the $1.5 billion valuation it secured in its $250 million Series B round announced in January. https://www.calcalistech.com/ctechnews/article/sjxxkfgize
Joseph K
Mar 24
Salesforce adds Agentforce agentic AI to SMB packages
Salesforce has refreshed its SMB subscriptions by adding prebuilt Agentforce AI agents at no extra cost. The agentic AI included in Salesforce Suites begins with the Employee Agent. This conversational AI agent can complete tasks such as updating CRM records, visualizing lead activity and other getting-up-to-speed tasks. https://www.techtarget.com/searchcustomerexperience/news/366640488/Salesforce-adds-Agentforce-agentic-AI-to-SMB-packages
Joseph K
Mar 24
What does Salesforce do? Who uses it & how it changed everything
You might say that Marc Benioff and his colleagues — software developers Parker Harris, Dave Moellenhoff, and Frank Dominguez — changed the world when they created Salesforce ( CRM ) in 1999. Before that, businesses relied on spreadsheets, handwritten notes, and databases to store their information, which effectively kept everything siloed. Sales reps tracked leads in one place while customer service agents logged complaints in another. https://www.thestreet.com/investing/st
Joseph K
Mar 24
Salesforce deploys agentic search capability post-acquisition
Ecommerce technology provider Salesforce has announced new search functionality that adopts agentic artificial intelligence (AI). The changes to search functionality follow the Salesforce acquisition of Cimulate , an AI-powered product discovery startup. In announcing the new feature, Salesforce said it introduced Cimulate’s “intent-aware” search for Agentforce Commerce, which is the former’s ecommerce suite and features agentic AI. https://www.digitalcommerce360.com/2026/03/
Joseph K
Mar 24
Salesforce's shift toward AI reaches a pivotal moment—are their heavily discounted defenses expanding or starting to show weaknesses?
Salesforce continues to exemplify a resilient competitive edge in the enterprise software sector. Its flagship CRM platform functions as the backbone for sales, service, and marketing operations across large organizations. This deep integration results in high switching costs and strong pricing leverage, reinforcing Salesforce's market position over more than twenty years as a leader in SaaS. The company has expanded its scope significantly, evolving into a multi-cloud and AI
Joseph K
Mar 22
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