In 2025, Salesforce conducted a series of C-suite research studies to capture if and how top decision-makers are building an agentic AI strategy. While the research shows positive signals like agent adoption is expected  to surge 327% over the next two years, the dominant one is clear: leaders may be racing to deploy AI agents, but unlocking real value hinges on trust in data, systems, employees, and, above all, the leadership guiding the change. https://venturebeat.com/secur

Salesforce CEO  Marc Benioff has spent this week at the World Economic Forum’s annual meeting in Davos, Switzerland, ringing alarm bells about artificial intelligence chatbots . In three public appearances, the executive of San Francisco’s largest tech company used the phrase “suicide coach” to describe the chatbot from Character.AI — a Menlo Park startup sued by multiple families over their children’s mental health crises. Benioff discussed the issue with TV interviewers f

Salesforce CEO Marc Benioff called for increased regulation of artificial intelligence (AI) after reports of suicides linked to the technology at the World Economic Forum in Davos. Benioff said that AI models have been used as tools in harmful ways, describing them as “suicide coaches.” https://www.techinasia.com/news/salesforce-ceo-calls-for-ai-regulation-after-suicide-risk-reports

Salesforce CEO Marc Benioff said Tuesday that “there has to be some regulation” of artificial intelligence , pointing to several documented cases of suicide linked to the technology. “This year, you really saw something pretty horrific, which is these AI models became suicide coaches,” Benioff told CNBC’s Sarah Eisen on Tuesday at the World Economic Forum’s flagship conference in Davos, Switzerland. https://www.cnbc.com/2026/01/20/salesforce-benioff-ai-regulation-suicide-c

One man's tweet is another company's Super Bowl campaign. The advertising spin on the adage comes from the CRM (customer relationship management) platform Salesforce and YouTube star MrBeast (Jimmy Donaldson), who are teaming up for the brand's Super Bowl 60 commercial. https://admeter.usatoday.com/story/sports/ad-meter/2026/01/20/salesforce-mrbeast-super-bowl-commercial-ad-million-dollar-prize/88272559007/

Salesforce CRM is bringing internet star power to the Super Bowl. The enterprise software company said Friday it is teaming up with Mr. Beast to create its Super Bowl commercial, handing creative control to one of the world's biggest content creators. Salesforce has not released the ad yet, but shared a teaser that offers a glimpse of what is coming. The short video shows Mr. Beast, whose real name is James Stephen Donaldson, walking into Salesforce's San Francisco headquart

Customer relationship management used to be a glorified address book with a dashboard. Today it is the control plane for how companies sell, market, and support at scale. Salesforce Inc. sits at the center of that transformation: a sprawling cloud platform that promises to turn every customer interaction into structured data and every sales rep into a data-driven operator. But the stakes have never been higher. Generative AI is rewriting expectations for what business softwar

Salesforce runs critical business work, from customer support and sales operations to approvals and behind-the-scenes automation. Most days, everything looks normal, until it suddenly doesn't. A workflow fails, an integration slows down, or a release hits unexpected friction and an admin is pulled into urgent troubleshooting. https://www.ibtimes.co.uk/salesforce-org-limit-problem-nobody-notices-until-its-too-late-1771473

Jimmy Donaldson, better known as YouTube creator MrBeast, tweeted in late December that he’d been “sitting on an amazing Super Bowl commercial idea for years” and was looking for a brand willing to let him make it. Salesforce didn’t hesitate. CEO Marc Benioff replied to the tweet, setting off what now appears to be the enterprise software company’s Super Bowl 60 ad collaboration with the world’s biggest creator. https://www.adweek.com/media/salesforce-teaser-mrbeast-super-bow

Salesforce, meanwhile, has completed $5m in carbon removal pre-purchase agreements with 19 suppliers. The Microsoft deal with Indigo Carbon is said to cost between $60 and $80 per ton for the credits, making the deal worth up to $228m. The credits are linked to regenerative agriculture in the United States, covering actions from reducing tilling to using methods to improve soil carbon capture and water retention. Speaking about the deal, Phillip Goodman, director of carbon re