The cloud that loomed over the 2026 Enterprise Connect conference was the Salesforce pivot from partner to contact center competitor. Traditionally, Salesforce keeps insulated within its Dreamforce ecosystem, acting as the system of record while delegating real-time customer engagement to a curated network of partners. However, the unveiling of Agentforce Contact Center on March 10, 2026 signals an aggressive and potentially foolish pivot. Kishan Chetan, EVP and GM of Agentfo

Salesforce Inc. priced a $25 billion senior notes offering on March 13, 2026, to finance an accelerated share repurchase of $25 billion in common stock. The company entered repurchase agreements immediately after pricing, with initial share delivery scheduled for March 16. https://mlq.ai/news/salesforce-launches-25-billion-share-repurchase-funded-by-senior-notes-issuance/

On March 11, 2026, Salesforce entered into accelerated share repurchase agreements with several major banks to buy back $25 billion of its common stock under its existing share repurchase program, with initial share delivery and cash payments scheduled for March 16, 2026 and final settlement expected in the fourth quarter of 2026. The move significantly scales up capital returns to shareholders and is structured so that the ultimate share count depends on the stock’s volume-

Salesforce has unveiled its Agentic Contact Center that embeds AI, omnichannel engagement, and CRM into a unified platform. This new product launch has the potential to upend traditional enterprise contact center sourcing, challenging the assumptions behind multi-vendor stacks and BPO outsourcing. As AI-driven orchestration promises both operational efficiency and new forms of lock-in, enterprise buyers face pivotal decisions about platform strategy, interoperability, and the

Salesforce Inc. saw lukewarm appetite for its $25 billion bond sale amid concerns over its debt-funded share buyback and broader worries about software companies’ exposure to artificial intelligence. https://finance.yahoo.com/news/salesforce-sees-tepid-demand-bond-184030282.html

Threat hunters and a collection of unconfirmed victims are responding to a series of attacks targeting Salesforce customers, which the vendor disclosed in a security advisory Saturday. “Salesforce is actively monitoring threat activity targeting public-facing Experience Cloud sites, including attempts to take advantage of overly permissive guest user configurations,” the company said in the alert. https://cyberscoop.com/salesforce-experience-cloud-customers-attacks/

Salesforce has warned users of an uptick in threat actor activity targeting Experience Cloud customers’ who have accidentally enabling overly permissive guest user configurations. Salesforce stressed that the attacks were not the result of any known flaws in its product but rather the result of misconfigurations during the setup process. https://www.computerweekly.com/news/366639851/Salesforce-tracks-possible-ShinyHunters-campaign-targeting-its-users

Salesforce has introduced new capabilities across its Agentforce AI platform, including a new Agentforce for Communications offering that provides AI agents for telecom customer service and sales workflows, a metric to measure AI‑driven work, and expanded AI‑powered IT service management capabilities. https://erp.today/salesforce-pushes-agentic-enterprise-vision-with-telecom-ai-agents-and-new-ai-work-metric/

Salesforce has significantly improved its Contact Center solution, Agentforce Contact Center. Agentforce Contact Center combines voice (telephony), digital channels, CRM data, and AI agents in a single platform. The goal is to serve customers much more effectively, regardless of how they contact you. Salesforce promises less repetition for customers, less manual work for employees, and supervisors who can see the full picture. https://www.techzine.eu/blogs/applications/139448

Salesforce confirmed March 10 that an ongoing campaign exploiting organizations running publicly accessible or misconfigured Salesforce Experience Cloud sites was done by the ShinyHunters cybercrime group . In its original March 7 post on the case, Salesforce did not identify the actor — they were also adamant that this incident was not because of an exploited vulnerability on its platform, but a misconfiguration. https://www.scworld.com/news/salesforce-confirms-shinyhunters