Software company Salesforce is acquiring Spindle AI, an agentic analytics startup. Terms for the deal were not disclosed. The acquisition, set to close in Salesforce's fourth fiscal quarter of 2026, marks another step in the company's strategy to build what it calls the "agentic enterprise." This is envisioned as an ecosystem of intelligent, continuously improving AI agents under its Agentforce platform . https://aibusiness.com/agentic-ai/salesforce-acquire-spindle-agentic-ai

Salesforce has signed a deal to acquire Spindle AI, an analytics startup focused on agentic AI. It’s the latest in a series of moves towards Salesforce fulfilling its vision for the “agentic enterprise” through its Agentforce platform. Spindle AI’s technology “combines advanced AI agents and machine learning with powerful data modeling to help businesses make faster and more effective data-driven decisions,” according to Salesforce’s announcement. It complements analytics pla

As shoppers flock to LLM-powered searches to learn more about products and set shopping budgets, Salesforce data reveals new opportunities for brands looking to have a firm hold on their customers' journeys. “We see a lot of questions [from retailers and brands] being, How do my brand and my products show up where the shoppers start their journey?” said Caila Schwartz, Salesforce’s director of consumer insights and strategy for retail and consumers. “How do I take ownership o

CRM solutions provider Salesforce announced a series of new water-focused initiatives, including a new program targeting sustainable water usage in its data centers and energy use, as well as investments supporting local watershed resilience in Brazil and Mexico. The new commitments form part of a renewed focus by Salesforce on water, under the company’s Nature Positive Strategy. Launched in 2023, the strategy includes goals to measure, manage and develop a plan to reduce nat

Salesforce signed a definitive agreement last week to acquire Spindle AI, an agentic analytics platform that uses artificial intelligence to autonomously model agentic scenarios and forecast business outcomes. As recent reports from Salesforce and Highspot have shown, enterprises and their agents are generating more data than ever. However, the value of that data often remains locked behind technical complexity, making it difficult for teams to obtain reliable answers to cri

US-based IT firm Salesforce, which has witnessed multi-fold growth in its business and investment, will continue to invest and grow in India, as the country has the right set of talent pool available, its Executive Vice President and MD (South Asia) Arun Kumar Parameswaran said. https://economictimes.indiatimes.com/tech/technology/salesforce-to-continue-to-invest-grow-in-india-says-senior-exec/articleshow/125200959.cms?from=mdr

The ABC revealed that it’s undergoing a transition from Salesforce Marketing Cloud to Braze in its 2024-2025 annual report [pdf] . The move followed a "comprehensive" review of its marketing technology infrastructure.   The ABC had been using Salesforce since 2017. “This platform upgrade is expected to deliver significant improvements in audience targeting, personalisation, operational efficiency and automated campaign delivery at scale,” the national public broadcaster wrote

Katzion, a GlobalLogic company, announced that it has been named a recipient of the Salesforce Partner Innovation Award in the Automotive category for its innovative work with Audi Singapore on the brand’s Online Direct Sale platform , an advanced omnichannel retail solution, powered by Salesforce, redefining automotive commerce experiences. https://www.businesswire.com/news/home/20251105157055/en/Salesforce-Recognizes-Katzion-for-Pioneering-Online-to-Offline-Retail-Solution-

Recent layoffs from companies like Amazon , Microsoft and Salesforce have caught the attention of the working world. Many are surprised to see successful tech companies making decisions to restructure their workforces and reduce headcount even as they’ve experienced growth. At Salesforce, workforce planning and learning and development (L&D) leaders are working together on a wide-scale employee retraining strategy, while their CEO is publicly saying they aren’t hiring junior

Even though Salesforce is traditionally known for a direct-sales model, the enterprise applications vendor’s channel chief Phil Samenuk says that members of its 16,000-plus partner ecosystem can expect more resources and more enablement to pursue growing business opportunities in the agentic artificial intelligence era. https://www.crn.com/news/ai/2025/salesforce-channel-chief-samenuk-we-will-not-be-a-successful-consumption-company-without-partners