Last fall, Salesforce debuted an AI agent so remarkably human-like it seemed like a vision from the future. In a sleek demo , the company showed how luxury retailer Saks Fifth Avenue was using Salesforce's new flagship AI software Agentforce to create "Sophie," a charming, patient customer service representative. A Salesforce executive dialed a Saks hotline, the chipper-voiced Sophie picked up, and then deftly recommended a sweater based on his order history and talked throu

The UK division of Salesforce has reduced its team by 10% in another round of job cuts, according to new accounts filed with Companies House. The company’s headcount fell from 2,964 members in 2024 to 2,673 employees this year, despite turnover increasing by 11% year-on-year to almost £1.87bn.  https://www.uktech.news/news/salesforces-uk-division-hit-by-more-job-cuts-despite-profit-surge-20251104

For too long, the conversation around AI and the workforce has been shrouded in fear and speculation. But the reality, according to IDC research, is far more optimistic—and urgent. Half of all CEOs believe their organizations are fully prepared for digital labor . Are you among them, or are you still strategizing with yesterday’s playbook? https://www.forbes.com/sites/salesforce/2025/11/03/the-great-reassignment-why-ai-wont-steal-your-job-but-change-it-forever/

Salesforce’s UK subsidiary faced a £54.7 million ($71.9 million) corporate tax bill last year following an agreement with tax authorities over its transfer pricing practices. The UK arm of the software-as-a-service provider disclosed it had paid His Majesty’s Revenue and Customs an additional £31.8 million in back taxes as part of a bilateral advance pricing agreement related to its transfer pricing methodology, according to Companies House filings . https://news.bloombergtax

Salesforce CEO Marc Benioff has voiced support for President Donald Trump and encouraged the National Guard’s deployment to San Francisco to address rising crime. His support drew backlash from local officials, who warned the move could resemble an occupation. The San Francisco Mayor’s Office argued the deployment could endanger residents and escalate tensions. Benioff said, “We don’t have enough cops, so if (the National Guard) can be cops, I’m all for it.” He added, “I full

There’s a 5 step roadmap to turn your startup vision into a measurable success, used by the Salesforce CEO to grow his business from zero to $35 billion, later used by an extremely successful couple to build a business they sold to him for $745 million – and then used by them in 100 startups that generated another $10 billion. https://www.forbes.com/sites/margotmachol/2025/10/30/the-35b-system-used-by-salesforce-and-the-founders-who-sold-to-them/

Salesforce's Chief Digital Evangelist, Vala Afshar, delivered a compelling message at Dreamforce, emphasizing the critical need for companies to evolve their technological approaches in the era of artificial intelligence (AI). Afshar's remarks underscore the transformative impact of AI on business strategies and operations. https://scanx.trade/stock-market-news/global/salesforce-executive-urges-companies-to-adapt-ai-strategies-for-future-relevance/23299443

Salesforce India has announced the availability of Agentforce Life Sciences for customer engagement, extending the Agentforce Life Sciences portfolio with a new agent-first solution that revolutionizes the way life sciences companies interact with healthcare professionals (HCPs). The new module aims to solve a critical industry challenge. Burnt-out physicians have 75% more information per drug to parse through than a decade ago, but barely a third of healthcare professionals

Communications scholar Marshall McLuhan’s prescient 1964 bestseller, Understanding Media, argued that “the media is the message,” in which the technology overtakes the spoken words it transmits. In fact, the core messages can get garbled if the media can’t keep up with the intended meaning. Ironically, the media echo chamber initially misunderstood key messages from Salesforce founder Marc Benioff about the safety context of the San Francisco-based Dreamforce extravaganza, a

The dust has settled on Dreamforce, Salesforce’s well-attended San Francisco fete. Our takeaway? Salesforce is setting the pace with a platform for AI agents embedded in business applications, and it’s made huge progress on its products and partnerships in the last year. Salesforce claims that its (newly renamed) Agentforce 360 product has 6,000 paying customers . But in customer conversations and sessions, we saw little adoption or impact from AI agents — lots of potential b