Salesforce signed a definitive agreement last week to acquire Spindle AI, an agentic analytics platform that uses artificial intelligence to autonomously model agentic scenarios and forecast business outcomes. As recent reports from Salesforce and Highspot have shown, enterprises and their agents are generating more data than ever. However, the value of that data often remains locked behind technical complexity, making it difficult for teams to obtain reliable answers to cri

US-based IT firm Salesforce, which has witnessed multi-fold growth in its business and investment, will continue to invest and grow in India, as the country has the right set of talent pool available, its Executive Vice President and MD (South Asia) Arun Kumar Parameswaran said. https://economictimes.indiatimes.com/tech/technology/salesforce-to-continue-to-invest-grow-in-india-says-senior-exec/articleshow/125200959.cms?from=mdr

The ABC revealed that it’s undergoing a transition from Salesforce Marketing Cloud to Braze in its 2024-2025 annual report [pdf] . The move followed a "comprehensive" review of its marketing technology infrastructure.   The ABC had been using Salesforce since 2017. “This platform upgrade is expected to deliver significant improvements in audience targeting, personalisation, operational efficiency and automated campaign delivery at scale,” the national public broadcaster wrote

Katzion, a GlobalLogic company, announced that it has been named a recipient of the Salesforce Partner Innovation Award in the Automotive category for its innovative work with Audi Singapore on the brand’s Online Direct Sale platform , an advanced omnichannel retail solution, powered by Salesforce, redefining automotive commerce experiences. https://www.businesswire.com/news/home/20251105157055/en/Salesforce-Recognizes-Katzion-for-Pioneering-Online-to-Offline-Retail-Solution-

Recent layoffs from companies like Amazon , Microsoft and Salesforce have caught the attention of the working world. Many are surprised to see successful tech companies making decisions to restructure their workforces and reduce headcount even as they’ve experienced growth. At Salesforce, workforce planning and learning and development (L&D) leaders are working together on a wide-scale employee retraining strategy, while their CEO is publicly saying they aren’t hiring junior

Even though Salesforce is traditionally known for a direct-sales model, the enterprise applications vendor’s channel chief Phil Samenuk says that members of its 16,000-plus partner ecosystem can expect more resources and more enablement to pursue growing business opportunities in the agentic artificial intelligence era. https://www.crn.com/news/ai/2025/salesforce-channel-chief-samenuk-we-will-not-be-a-successful-consumption-company-without-partners

Last fall, Salesforce debuted an AI agent so remarkably human-like it seemed like a vision from the future. In a sleek demo , the company showed how luxury retailer Saks Fifth Avenue was using Salesforce's new flagship AI software Agentforce to create "Sophie," a charming, patient customer service representative. A Salesforce executive dialed a Saks hotline, the chipper-voiced Sophie picked up, and then deftly recommended a sweater based on his order history and talked throu

The UK division of Salesforce has reduced its team by 10% in another round of job cuts, according to new accounts filed with Companies House. The company’s headcount fell from 2,964 members in 2024 to 2,673 employees this year, despite turnover increasing by 11% year-on-year to almost £1.87bn.  https://www.uktech.news/news/salesforces-uk-division-hit-by-more-job-cuts-despite-profit-surge-20251104

For too long, the conversation around AI and the workforce has been shrouded in fear and speculation. But the reality, according to IDC research, is far more optimistic—and urgent. Half of all CEOs believe their organizations are fully prepared for digital labor . Are you among them, or are you still strategizing with yesterday’s playbook? https://www.forbes.com/sites/salesforce/2025/11/03/the-great-reassignment-why-ai-wont-steal-your-job-but-change-it-forever/

Salesforce’s UK subsidiary faced a £54.7 million ($71.9 million) corporate tax bill last year following an agreement with tax authorities over its transfer pricing practices. The UK arm of the software-as-a-service provider disclosed it had paid His Majesty’s Revenue and Customs an additional £31.8 million in back taxes as part of a bilateral advance pricing agreement related to its transfer pricing methodology, according to Companies House filings . https://news.bloombergtax