One of the barriers to productive use of AI in the enterprise is the difficulty of bringing data together from various sources. Helping customers get their data in order is therefore a priority for vendors who are eager to sell their AI agent offerings. This is the motivition behind Salesforce's shake-up of pricing for Data Cloud , which it unveiled on Friday. I spoke to Craig Shull, Chief Pricing Officer at Salesforce, to find out more. https://diginomica.com/salesforce-data

Personalization used to be about recognizing a customer who’s done business with you before. Just recognizing them and using their name created the feeling of a personalized experience. Earlier this year, I wrote Personalization Is More Than Using A Customer’s Name . While using the customer’s name is still important, over time, that experience morphed into much more. It is name recognition, combined with a knowledge of how you have marketed to them, sold to them and supporte

The U.S. Federal Bureau of Investigation (FBI) has issued a flash alert to release indicators of compromise (IoCs) associated with two cybercriminal groups tracked as UNC6040 and UNC6395 for orchestrating a string of data theft and extortion attacks. https://thehackernews.com/2025/09/fbi-warns-of-unc6040-and-unc6395.html

Wondering what to make of Salesforce these days? You are not alone. With the stock closing recently at $242.76, it is natural to feel caught between tales of AI-driven disruption and uncertainty about where the company is headed next. Over the past week, Salesforce shares slipped 3.2%, but have still eked out a 2.4% gain over the past month. On the flip side, the year-to-date decline stands at a hefty 26.6%, and the one-year return is down 4.1%. Yet, zoom out to three years,

Marc Benioff is keeping an eye on Palantir . The co-founder and CEO of sales and customer service management software company Salesforce is well aware that investors are betting big on Palantir, which offers data management software to businesses and government agencies. https://www.cnbc.com/2025/09/12/benioff-says-hes-inspired-by-palantir-but-calls-out-its-prices.html

Salesforce is expanding its footprint at its namesake New York tower, adding more than 71,000 square feet as it grows to meet surging demand from the artificial intelligence boom. The San Francisco-based software company signed a dual renewal and expansion agreement at the Salesforce Tower across the street from Bryant Park, a deal that enlarges its footprint in the 42-story building by 25%, a Salesforce spokesperson confirmed to CoStar News. The agreement with La Caisse, the

From prominent customer experience providers entering new markets to more agentic AI advancements, here are extracts from some of this week’s most popular news stories. Salesforce Introduces Agentic IT Service to Compete with ServiceNow in ITSM Salesforce has officially entered the ITSM space with the launch of Agentic IT Service. Last week,  CEO Marc Benioff  announced the company’s plan to showcase a new ITSM product at Dreamforce 2025 . Now, the CRM leader has unveiled the

The FBI Sept. 12 released an alert warning of malicious activities by cybercriminal groups UNC6040 and UNC6395, which the agency said are responsible for an increasing number of data theft and extortion intrusions. The FBI said the groups have recently been observed targeting organizations’ Salesforce platforms using different methods to obtain account access. UNC6040 has been known to obtain initial access to Salesforce accounts through voice phishing. The FBI said UNC6395

Salesforce and Databricks are tearing down the walls between their data platforms. The two enterprise giants have announced the General Availability of a bi-directional, Zero Copy integration, signaling a major shift away from the slow, costly data pipelines that have plagued businesses for decades. The new integration allows Salesforce Data Cloud and the Databricks Data Intelligence Platform to access each other’s data in near real-time, without making copies. https://www.st

Salesforce ( CRM ) co-founder and CEO Marc Benioff has a lot on his mind, from growing his AI agent technology to swatting away the naysayers to competing with Palantir ( PLTR ) for government contracts. "We have more than 12,000 AgentForce customers now, and that's up from zero nine months ago," Benioff told me at the Goldman Sachs Communacopia conference . "Our data cloud and our agents together, we're doing about $1.2 billion in revenue already. It's a triple-digit grower