Decoding Salesforce’s plausible $11 billion bid to acquire Informatica

Salesforce’s reported bid to acquire enterprise data management vendor Informatica could mean consolidation for the integration platform-as-a-service (iPaaS) market and a new revenue stream for Salesforce, according to analysts.

“With this deal, Salesforce would be the dominant data integration company, making it the starting point for enterprises trying to bring disparate data sources together,” said Hyoun Park, chief analyst at Amalgam Insights.

https://www.cio.com/article/2092247/decoding-salesforces-plausible-11-billion-bid-to-acquire-informatica.html