Salesforce Connections 2025 - CMO Ariel Kelman takes the hot seat, and fields five burning questions for marketers
When I run into someone I know after a day one keynote, they invariably ask me, " How's the show going? " I never know how to answer,...
Joseph K
Jun 17
Salesforce shares agentic AI vision for public sector
Salesforce is positioning agentic AI as a transformative solution for public sector service delivery, according to Kishan Chetan, the...
Joseph K
Jun 17
Salesforce study warns against rushing LLMs into CRM workflows without guardrails
Salesforce’s CRMArena-Pro test reveals state-of-the-art models—including GPT-4o—fail to meet critical enterprise needs in CRM, especially...
Joseph K
Jun 17
Salesforce Connections 25 Keynotes - First Impressions from Industry Analysts and Influencers
Another week, another major industry event. Last week it was Salesforce Connections 2025 in Chicago. So we brought together a few of our...
Joseph K
Jun 16
Salesforce study finds LLM agents flunk CRM and confidentiality tests
A new benchmark developed by academics shows that LLM-based AI agents perform below par on standard CRM tests and fail to understand the...
Joseph K
Jun 16
Salesforce Connections 2025: A New Chapter for Marketing in the Agentic Era
The energy at Salesforce Connections 2025 in Chicago was undeniable. But beneath the surface of exciting networking among fellow...
Joseph K
Jun 16
Salesforce Looks to End ‘Do-Not-Reply’ Marketing with Marketing Cloud Next
Salesforce just announced the release of Marketing Cloud Next , an evolution of its leading marketing solution to end traditional...
Joseph K
Jun 16
Salesforce Industry Cloud riddled with configuration risks
Salesforce Industry Cloud customers can easily misconfigure their deployments to enable attackers to access encrypted customer...
Joseph K
Jun 16
Salesforce's CRM benchmark finds AI agents struggle in real-world business scenarios
Salesforce's new CRMArena-Pro benchmark reveals major challenges for AI agents in business contexts. Even top models like Gemini 2.5 Pro...
Joseph K
Jun 15
Salesforce Harnesses AI for Social Impact in Disaster Relief and Education
Corporate values tend to get tested in turbulent times. Political winds shift. Market cycles swing. New technologies redefine what’s...
Joseph K
Jun 14