Salesforce Looks to End ‘Do-Not-Reply’ Marketing with Marketing Cloud Next

Salesforce just announced the release of Marketing Cloud Next, an evolution of its leading marketing solution to end traditional ‘do-not-reply’ marketing.

Powered by autonomous artificial intelligence (AI) agents that act as always-on collaborators  built natively on the Salesforce Platform, Marketing Cloud Next offers actionable data, cross-departmental workflows, and autonomous AI agents embedded across the entire customer funnel. These AI agents transform ‘do-not-reply’ messages into agentic engagements so that  every channel becomes a two-way conversation.

https://www.demandgenreport.com/industry-news/news-brief/salesforce-looks-to-end-do-not-reply-marketing-with-marketing-cloud-next/49690/