Salesforce Inc. (CRM) said Tuesday it will invest $1 billion in Switzerland over the next five years to accelerate the country’s adoption of agentic AI, according to a Seeking Alpha report. The pledge comes as Salesforce shares trade near a two-year low, weighed down by investor doubts about whether all of its AI spending will pay off. https://www.thestreet.com/latest-news/crm-salesforce-europe-switzerland-agentic-ai

Salesforce has announced plans to invest USD 1 billion in Switzerland over the next five years to accelerate the country’s agentic AI transformation. The commitment, unveiled by Chair and CEO Marc Benioff in Geneva ahead of the AI for Good Global Summit, is intended to support the company’s local workforce, its Swiss customers and partners, and AI skills development across the country. https://ggba.swiss/en/salesforce-to-invest-usd-1-billion-in-switzerlands-ai-transformation/

Salesforce has launched Agentforce Commerce, a new platform that connects shoppers, merchants, and AI applications across business-to-consumer (B2C), business-to-business (B2B), point-of-sale, and order management channels. https://futurecio.tech/salesforce-unveils-ai-commerce-platform-connecting-shoppers-merchants-and-ai-agents/

The Air Force is now using Salesforce’s Missionforce software to help manage its $13.5 billion fleet of vehicles. The 441st Vehicle Support Chain Operations Squadron has adopted Missionforce National Security to manage 84,000 vehicles at 389 locations. The cloud-native software will replace the legacy fleet management system the Air Force has been using, the company said in an a release Wednesday. https://www.washingtontechnology.com/contracts/2026/07/salesforces-missionforce

The next wave of AI value creation will come from the application layer, not infrastructure, according to Mike Mignano, general partner at Union Square Ventures. Speaking on 20VC, Mignano laid out a framework in which startups that aggressively maximize token spend on frontier models—particularly for coding—can gain a decisive competitive edge over large incumbents that are beginning to cap AI budgets. Salesforce already spends $300 million annually on Anthropic tokens, just

Salesforce has signed a definitive agreement to acquire customer agent company Fin, formerly known as Intercom, for approximately $3.6 billion. The transaction, subject to customary adjustments and regulatory clearances, is scheduled to close in the fourth quarter of Salesforce’s fiscal year 2027. Salesforce explicitly noted that the multibillion-dollar buyout will not alter its previously announced fiscal year 2027 financial guidance or affect its ongoing capital return prog