In June, one of Google’s corporate Salesforce instances was affected by activity consistent with the UNC6040 campaign described in the post. Google responded by conducting an impact analysis and implementing mitigation steps. The affected instance stored contact information and related notes for small and medium-sized businesses. Investigators confirmed that data was accessed during a short window before the connection was severed. The retrieved data was limited to basic, lar

Salesforce is significantly expanding its global Workforce Development (WFD) program, announcing plans to train over 100,000 individuals this year for careers in the burgeoning “Agentic AI Era.” The initiative aims to bridge the talent gap in the tech industry by equipping a diverse pool of participants with in-demand skills and certifications crucial for roles within the vast Salesforce ecosystem. In a recent announcement on its corporate blog , Salesforce detailed the progr

Salesforce launched two industry-specific Agentforce offerings in three days last week. First came Agentforce for Public Sector, swiftly followed by Agentforce for Manufacturing. The offerings target the respective sectors with a library of prebuilt skills and actions to more quickly configure AI agents. Both announcements are an extension of Salesforce’s industry-specific strategy, with the CRM leader previously releasing similar solutions for consumer goods, education, fina

Salesforce AI Research and UC Berkeley have unveiled BFCL Audio, a new benchmark designed to rigorously evaluate the precision of AI models in handling audio-native function calls. In an announcement on its blog , the collaboration detailed how this extension of the existing BFCL framework addresses critical challenges in real-world voice interactions, particularly for enterprise applications where accuracy is paramount. https://www.startuphub.ai/ai-news/ai-research/2025/sale

Salesforce has unveiled new payment options for its Agentforce platform, aiming to lower the entry barriers and enhance flexibility for businesses looking to adopt advanced AI solutions. This move is timely as many small businesses grapple with the challenges of integrating technology to remain competitive. https://smallbiztrends.com/salesforce-unveils-flexible-pricing-models-to-empower-ai-experimentation/

Seismic has announced new AI product capabilities as part of its collaboration with Salesforce aimed at supporting B2B sales teams in increasing productivity and improving client engagement. The integration sees Seismic's Aura AI incorporated into Salesforce's Agentforce, providing sales representatives and customer-facing staff with real-time content recommendations, adaptive selling playbooks, and embedded enablement functions - all within the Salesforce platform. This coll

Salesforce has entered into a definitive agreement to acquire Regrello, an innovative AI-driven solution specifically designed to automate complex business processes. Regrello has developed technology that utilizes artificial intelligence to transform traditional business data into agile and effective workflows. Their platform is particularly known for its ability to streamline operations across various sectors, enabling organizations to enhance efficiency and productivity...

Salesforce, a global provider of customer relationship management solutions, has entered into a definitive agreement to acquire Bluebirds, an AI-driven prospecting platform that enhances lead identification and engagement through advanced data intelligence. Bluebirds’ agentic technology automates top-of-funnel prospecting, enabling sales teams to target high-potential leads more quickly and operate with greater efficiency.  https://www.thesoftwarereport.com/salesforce-to-acqu

Salesforce has unleashed what it’s calling a digital workforce of intelligent AI agents for the public sector. The firm said that UK government agencies can use Agentforce for Public Sector to assist employees and constituents, “enabling easier, faster, and more cost-effective public services.” The UK government is committed to investing in AI and digital projects to boost services , predicting AI tools will save the public sector £45 billion per year . Additionally, 84 perc

Salesforce is continuing to tinker with Agentforce’s pricing model. The goal remains the same: to reduce barriers to entry and get more of its 150,000+ customers on the AI agent platform. As of May 2025, 8,000 of those customers are currently leveraging Agentforce . Hoping to boost those numbers, Salesforce’s latest move is to introduce ‘pay-as-you-go’ and ‘pre-commit’ payment options. Along with the pre-existing ‘pre-purchase’ option, Salesforce now offers three distinct way