Warner Bros. Discovery partnered with AWS to reinvent free-to-air (FTA) linear TV advertising using HbbTV and AWS Media Services. By integrating AWS Elemental MediaTailor, MediaLive, MediaConnect, MediaPackage, and CloudFront, WBD now delivers personalized, server-side ad insertion and restart functionality that boosts viewer engagement and increases targeted ad inventory value by up to eight times. After launching in Italy, WBD is preparing to scale the solution across Europ

AWS Marketplace is gaining momentum as AWS adds agentic AI search, Express Private Offers, flexible pricing for services and AI tools, and multi-product solution bundles. Partners like Presidio and Deloitte say customers buy faster, deals grow larger, and revenue scales as Marketplace streamlines procurement and accelerates cloud adoption.

AWS revealed it is using self-developed hollow-core fiber—air-filled optical cable that lets light travel faster than in glass—to boost backbone performance. By matching standard single-mode loss, AWS gets about 30% lower latency and can run low-latency, high-bandwidth links nearly 50% farther, letting data-center buildings sit farther apart while still meeting AI workload latency targets.

AWS has launched Graviton5, its most powerful custom CPU yet, debuting in EC2 M9g instances. With 192 cores, a 5× larger L3 cache, faster memory, and higher network/EBS bandwidth, Graviton5 delivers up to 25% better performance while cutting costs and energy use. New Nitro Isolation Engine adds formally verified isolation for stronger cloud security.

CrowdStrike CEO George Kurtz says the company’s cybersecurity platform is now natively integrated with AWS, enabling seamless access and billing for Next-Gen SIEM. The partnership boosts AWS competitiveness and drives customer adoption, while CrowdStrike reports strong earnings and federal wins, including modernization of 75,000 government endpoints with Falcon.

IBM and AWS strengthen their partnership to help enterprises scale Agentic AI across industries. By combining watsonx, Amazon Bedrock AgentCore, IBM Bob IDE, and ContextForge, the collaboration enables secure, governed, and scalable AI deployments to drive productivity, automation, and enterprise digital transformation.

Amazon Web Services unveils AI Factories, letting companies and governments run AI systems in their own data centers. Powered by Nvidia GPUs and Trainium3 chips, these on-site solutions address data sovereignty while integrating with AWS Bedrock and SageMaker for advanced AI management.

Amazon is partnering with Nvidia to integrate NVLink Fusion into next-gen AI chips and unveil powerful Trainium3 servers. AWS also launches upgraded AI models, Nova 2 and Sonic, plus Nova Forge to help businesses build custom AI solutions.

AWS is streaming all re:Invent keynotes inside Fortnite, letting users watch from a virtual lounge or while racing through a Las Vegas–themed track. It’s a bold, quirky push to reach developers where they are—and a showcase of AWS’s own media-streaming power.

Amazon and Google have unveiled a jointly developed multicloud networking service, enabling businesses to establish private, high-speed links between AWS and Google Cloud in minutes instead of weeks. The service combines AWS Interconnect–multicloud with Google Cloud’s Cross-Cloud Interconnect to improve network interoperability and reliability. Early users like Salesforce are already leveraging the new approach, which comes after an October AWS outage that caused hundreds of