Salesforce (CRM) slipped even as it doubled down on AI-led monetization. The company signed a definitive agreement on Monday to acquire m3ter, a metering and rating platform focused on consumption-based monetization. The deal will bring real-time metering, rating, and billing tools into Salesforce’s Agentforce Revenue Management, helping businesses move from fixed subscriptions to flexible, AI-driven pricing models. https://seekingalpha.com/news/4601603-salesforce-acquires-m3

So, here’s a problem for all the attendees at last week’s Salesforce Connections conference for Marketers in Chicago took home with them - research suggests that 81% of professionals trust agentic AI with their customer data. One problem - only 36% of customers, the people you’re marketing to, agree with that sentiment. Trust and AI are, of course, handcuffed together in an tense eternal tango, with the falling trust levels reported by various surveys suggesting that one of t

Salesforce has become the operational center for customer relationships. It tells teams who the customer is, what they bought, what they need, and where they are in the customer journey. But for many organizations, the communications that shape the customer experience still happen somewhere else. Customer letters, onboarding packets, claims updates, billing notices, service correspondence, disclosures, emails, and regulated communications are often created and delivered thr

Government agencies are moving artificial intelligence (AI) pilots into production at a pace that could make the public sector the largest adopter of agentic AI, according to Paul Tatum, executive vice president of global public sector solutions at Salesforce. As agencies face mounting budget pressures and citizen expectations for digital-first experiences, Tatum said AI agents are already proving their value in real-world government operations. https://www.meritalk.com/artic

Salesforce does not plan to add software engineers next year, and the company is pointing to AI coding tools as the reason. Chief executive Marc Benioff said the firm is not adding more software engineers in the coming year because AI has already lifted engineering productivity by more than 30%. The remark, from the leader of one of the largest enterprise-software companies in the world, lands in the middle of an anxious debate about whether AI will shrink technical employmen

Pinterest has expanded its long-standing relationship with Amazon Web Services by signing a sweeping $4 billion AI infrastructure agreement. The multi-year deal will heavily leverage AWS's custom Trainium and Inferentia chips to power Pinterest's next-generation generative AI features, enhance personalized visual recommendations, and scale its rapidly growing targeted advertising capabilities. Read the original article on About Amazon here