ServiceNow vs Salesforce: Which Is Best for You?

ServiceNow and Salesforce are leading lights in distinct markets. Salesforce dominates in CRM, sales, marketing, service, and obtaining a 360-degree view of the customer and the customer journey. ServiceNow is a top player in information technology service management (ITSM). While ServiceNow emphasizes IT workflows, it is also strong in the tracking and optimizing of employee and customer workflows. Thus, there are definite areas of overlap between these two solutions.

https://www.cioinsight.com/enterprise-apps/servicenow-vs-salesforce/