Seismic, Salesforce expand AI tools to boost B2B sales success

Seismic has announced new AI product capabilities as part of its collaboration with Salesforce aimed at supporting B2B sales teams in increasing productivity and improving client engagement.

The integration sees Seismic's Aura AI incorporated into Salesforce's Agentforce, providing sales representatives and customer-facing staff with real-time content recommendations, adaptive selling playbooks, and embedded enablement functions - all within the Salesforce platform. This collaboration intends to reduce the need for switching between tools and to surface the next-best actions for teams during live conversations with customers.

https://channellife.com.au/story/seismic-salesforce-expand-ai-tools-to-boost-b2b-sales-success