Salesforce unveils major Slack integration

Salesforce today announced a major update that integrates Slack more deeply into its platform. The idea is to let teams work in a unified environment—whether they prefer using Salesforce or Slack—without losing visibility into the full customer picture.

Slack will now be the conversational front end for Salesforce. That happens through Salesforce Channels, specialized Slack channels tied to Salesforce records like accounts, opportunities or custom objects. These links are maintained through a shared metadata layer that syncs everything.

https://martech.org/salesforce-unveils-major-slack-integration/