Salesforce Study: 71% of Indians Expect Companies to Accelerate Digital Initiatives

Salesforce, the global leader in CRM, released the fourth edition of its State of the Connected Customer report which reveals that while a string of crises has affected all facets of life, including a fundamental shift in how customers connect with brands, factors like empathy, personalization, convenience, and digital transformation are the keys to customer relationships. As these same customers reevaluate the role of business in society, the notion of stakeholder capitalism is increasingly factored into purchase decisions.

https://martechseries.com/sales-marketing/crm/salesforce-study-71-of-indians-expect-companies-to-accelerate-digital-initiatives/