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Salesforce makes latest move in CDP race

  • Writer: Joseph K
    Joseph K
  • Oct 8, 2020
  • 1 min read

“We’re doing it the hard way,” said Chris O’Hara, VP of Product Marketing at Salesforce. “Most independent CDPs have been built on public cloud infrastructure, using a lot of open source tools,” he explained. “We could have gone down that route and more quickly provisioned a CDP, but we chose to build it on the core platform — on the same technology that Sales and Service Cloud are built on — and that’s a little bit harder.”


 
 
 

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