Nearly a third of 2020 US holiday sales will occur online, Salesforce forecasts

Online holiday sales in the U.S. will surge 34% year over year for the 2020 season, nearly tripling the 12% growth registered in the prior year, according to new projections from software provider Salesforce.com Inc. The pandemic-induced spike in ecommerce this year will carry into the holidays, and with total sales through all channels expected to remain flat, digital will make up 30% of seasonal spending, the company predicts.

https://www.digitalcommerce360.com/2020/10/02/nearly-a-third-of-2020-us-holiday-sales-will-occur-online-salesforce-forecasts/