How companies like Boston Consulting Group and Salesforce are betting millions on branded content in
- Joseph K
- Aug 18, 2021
- 1 min read
Without the ability to use live events to develop leads and acquire customers, marketers are hiring journalists and building divisions to produce videos, podcasts, and other branded content.
Salesforce, for instance, hired 50 script writers and broadcast producers and built a studio to produce development programming for its streaming service, Salesforce+, which is set to launch next month.
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