Brandcast for Salesforce, first take: Create customer-focused microsites

When you're pitching a potential customer, how do you send them useful information -- and keep tabs on whether they've looked at it, so you know if they're interested, or if you should contact them again? No matter how slick your marketing emails and your website, at a certain point most sales teams end up sending out a spec sheet, a case study or a sales proposal. And at that point, all the rich analytics you're used to getting from the web just stops. The heatmap for a website tells you which part of the page gets the most attention, but even with a cloud file share you don't really know if someone has actually read a file or just downloaded it.

https://www.zdnet.com/product/brandcast-for-salesforce/