- Joseph K
As half a billion birds die in building collisions every year, Salesforce goes lights out
Every fall, hundreds of millions of migrating birds aiming for the Southern Hemisphere’s warmth get sucked into the bright lights of American cities. They become disoriented, lose sight of stars that act as their compass, then meet an untimely end by slamming headlong into skyscrapers. Now, the tallest building in Indianapolis is dimming its lights at night in an effort to decrease those deaths during the fall migration season.