More than 50,000 people from all over the world have come to San Francisco for Dreamforce 2025, which is officially kicking off Tuesday. It comes as Salesforce CEO Marc Benioff is facing backlash over comments he made, calling on President Trump to deploy the National Guard to San Francisco. He walked back on those comments over the weekend. https://abc7news.com/post/dreamforce-expected-bring-130-million-sf-salesforce-announces-15-billion-investment-city/18006411/

Salesforce is ramping up partnerships with leaders in generative artificial intelligence as investors continue to fear that the software company faces business risks due to the rapid growth of AI. Just ahead of its annual Dreamforce conference in San Francisco, Salesforce said Tuesday it will enable the use of AI models from OpenAI and Anthropic inside its Agentforce 360 software. A day earlier, Salesforce expanded Agentforce beyond text chats to also handle voice calls ....

Salesforce (CRM.N), opens new tab expanded partnerships with OpenAI and Anthropic to integrate their frontier AI models into its Agentforce 360 platform, aiming to deliver enterprise-grade AI tools to a wider range of businesses and regulated industries. https://www.reuters.com/business/salesforce-deepens-ai-ties-with-openai-anthropic-power-agentforce-platform-2025-10-14/

Salesforce CRM -3.61% decrease; red down pointing triangle will invest $15 billion in San Francisco over the next five years, a move the company said will cement the city’s status as a global hub for artificial intelligence. The investment will fund a new AI Incubator Hub, expand workforce-development programs and help companies transform into “agentic enterprises,” Salesforce said Monday. It comes as San Francisco’s office market is showing signs of recovery after years of

Salesforce (CRM.N), opens new tab said on Monday it would invest $15 billion in San Francisco over the next five years to accelerate AI adoption, as the cloud software provider looks to sharpen its competitive edge against tech giants. Founded in San Francisco in 1999 and still headquartered there, Salesforce has been integrating AI into its products, including workplace messaging platform Slack, as it jostles with companies such as ServiceNow (NOW.N), opens new tab , Oracle

Vendors have spent the past year releasing tools and services designed to ease the enterprise development and deployment of AI agents. Now, providers are combining these tools into unified platforms as they look to accelerate adoption.  https://www.ciodive.com/news/salesforce-agentforce-platform-agentic-AI-dreamforce/802622/

Salesforce ( CRM ) said on Monday its artificial intelligence platform "Agentforce 360" would be available globally across its suite of cloud-based tools to help clients automate routine tasks. Software firms are racing to enhance their products with advanced features as competition intensifies in an industry where clients are increasingly turning to AI agents, which can take actions on behalf of users, to help rein in costs. https://finance.yahoo.com/news/salesforce-launche

Salesforce announced Monday the latest version of its AI agent platform as the company looks to lure enterprises to its AI software in an increasingly crowded market. The customer relations manager giant unveiled the new platform, branded Agentforce 360, ahead of its annual Dreamforce customer conference that kicks off October 14. This newer version of Agentforce includes new ways to instruct AI agents through text, a new platform to build and deploy agents, and new infrastru

Marc Benioff, the billionaire CEO of Salesforce, has announced his full support for President Donald Trump and is urging the deployment of the National Guard to address ongoing issues in San Francisco, a significant shift from his long-standing support for left-leaning causes. Benioff, whose company donated over $23 million to the Tides Foundation between 2022 and 2024, made the statement in a recent post on X, highlighting concerns about public safety and urban decay in the

B2B marketing has long been a grind of manual campaign builds, siloed data, and missed opportunities in crowded inboxes. Salesforce is now pushing back against that inertia with Account Engagement+, a significant upgrade to its B2B marketing automation platform. The core of this evolution lies in what Salesforce is calling ‘Agentforce Campaign Creation,’ a new feature leveraging Salesforce Agentic AI to dramatically streamline the campaign lifecycle. https://www.startuphub.ai